BIOHIT BEGINS TEST MARKETING OF ITS XYLICYST CHEWING GUM
Biohit Oyj has begun to test market the XyliCyst chewing gum, a functional foodproduct, through an online shop (www.verkkoapteekki.fi). At this stage, it isdifficult to estimate the impact of this test marketing on the total net salesof the Biohit Group in 2007.Verkkoapteekki.fi is a Finnish online shop selling health care products andarticles via Internet. The XyliCyst chewing gum eliminates acetaldehyde that dissolves in saliva duringtobacco smoking. Research studies have shown that acetaldehyde is a major riskfactor for cancers of the upper gastrointestinal tract and that it may