ASSA ABLOY sets up joint venture with Brighthandle on
The originator responsible for the concept, design and appearance of Brighthandle is Alexander Lervik, one of Sweden's most promising designers. The product was shown for the first time at the 2001 Milan Fair, where it attracted much attention, including being chosen as Hardware Product of the Year by the American magazine Architectural Record. The publicity obtained has led around 1,000 people from 40 countries to contact Brighthandle for more information about the product. "ASSA ABLOY sees great potential in Brighthandle", says Åke Sund, ASSA ABLOY's Executive Vice President