Realfiction has not reached an agreement with Bilka to continue it’s MaaS retail solution in Bilka stores in 2020.
Realfiction Holding AB (“Realfiction”) has been creating unique Mixed Reality campaigns for consumer products in Bilka stores since November 2018 and has been negotiating terms to continue the initiative within Bilka in 2020. But since a balanced agreement could not be reached, it has been decided to end the cooperation from January 1st 2020.Since November 2018, Bilka and Realfiction have worked together to provide new and existing suppliers to the Bilka hypermarkets access to book unique campaigns to promote specific products through the world’s first Mixed Reality media channel. Large