NENT Group and Helsingborgs IF make long-term investment in women’s and girls’ football
· NENT Group to support Helsingborgs IF in establishing new football teams open to female players of all ages · NENT Group’s BEAT Diabetes initiative becomes main shirt sponsor for all Helsingborgs IF women’s and girls’ teams · Partnership reflects NENT Group’s commitment to promoting an equal, diverse and inclusive society Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, has partnered with Swedish football club Helsingborgs IF (HIF) in a multi-year investment into grassroots women’s and girls’ football. The partnership will establish new HIF