Finnair and Icelandic Bókun start collaboration, aiming to accelerate growth and digitalisation of Finland’s travel industry
Finnair will start collaborating with Bókun, an Iceland-based sales and contract management platform for the tours and activities industry. The collaboration aims to speed up the digitalisation of tours and activities in Finland, and to make various experiences easily available for international travellers. The sales and contract management software by Bókun ensures that tours and activities providers can manage their inventory in a digital format, making them easily available for customers to buy through their own web pages or through other service providers. Clients can receive