Volvo’s Environment Prize winner puts a price tag on nature
Gretchen Daily, professor at Stanford University in California, is convinced that the only way to generate welfare in the long term is to put a price tag on the ecosystem. “If we don’t the destruction of our natural capital will simply continue,” says Gretchen Daily who today receives the Volvo Environment Prize for 2012.The Volvo Environment Prize is awarded every year to people who have made outstanding scientific discoveries in the environmental and sustainability fields. The award, which is being given today at a ceremony in Stockholm, goes this year to Gretchen Daily who is regarded as