OptiFreeze AB and Syngenta Flowers sign a strategic partnership
Optifreeze SA, a stock listed Swedish startup from Lund university, has developed a patented process that enhances taste, shape and texture of plant materials. In July 2017 Syngenta Flowers approached OptiFreeze SA and proposed to test their OptiFreeze discovery in Calliope pelargonium cuttings to see whether the quality and shelf life could be improved. The test results of OptiFlower technology have been very promising, not only in pelargonium, but also in other ornamental crops like Rio mandeville, Lavendula and Argyranthemum. Such improved shelf life holds the promise to solve logistic