New brand and store expansions for Femman
DRM-LND - the innovative retail concept that enables customers to create their own smartphone cases and jewellery - is to open its first Gothenburg store in Femman at the beginning of August. Separately, two existing Femman stores, Lundbergs and Partyland, will move to new retail spaces in Femman over the summer.DRM-LND’s approximately 90-square-metre store in Femman will be the chain’s fourth, with international expansion now expected. Partyland, which has had a store in Femman since 2018, will move to a roughly 100-square-metre space on the upper floor at the beginning of July.