MAAF Assurances chooses LINK Mobility to conduct its RCS campaigns
Oslo, Norway, 19 May 2022: To optimize its customer experience, MAAF Assurances has chosen LINK Mobility France (LINK), a global player in mobile messaging solutions and communication platform as a service (CPaaS), to deploy an innovative communication campaign using Rich Communication Services (RCS) for its individual and professional customers. With LINK, MAAF Assurances now offers a new interactive experience by utilizing an exchange of pre-written answers to facilitate two-way communication between customers and the brand.As the successor of SMS, or commonly referred to as “SMS 2.0,”