Metsä Fibre’s Botnia pulp is now called Metsä pulp
Metsä Fibre press releaseMetsä Fibre, part of Metsä Group, is renewing its pulp product brand. The Botnia brand will be replaced by the Metsä brand in all pulp products, services and biochemicals. We want to strengthen our Metsä brand, and refresh our branding and marketing to focus more on our customers. The pulp branding is new, but the products and product range are exactly the same, with the same Northern wood raw material and guaranteed Metsä Fibre quality. “We are simplifying the naming of our pulp product and service portfolio by moving our pulp offering under one unified