Rovio and Alibaba Group establish partnership ahead of The Angry Birds Movie
Agreement covers consumer product licensing with top international brands and exclusive online retail in ChinaRovio today announced a partnership with Alibaba Group on Angry Birds consumer product licensing and e-commerce in China (excluding Hong Kong, Macau and Taiwan). The partnership comes ahead of the global release of The Angry Birds Movie, which is opening in theaters across China, the United States and other territories on May 20.
As part of the agreement, Alibaba is the exclusive online retail partner in China for The Angry Birds Movie, providing Chinese fans and consumers a