Orkla ASA: Orkla sells the Asan and Sana brands
Orkla has today entered into an agreement to sell the Asan and Sana brands to Weifa ASA for a total consideration of NOK 115 million. The brands Asan (in Norway) and Sana (in Sweden) consist of a product portfolio of shower gel and intimate wash, and is owned by the Swedish branded consumer goods company Cederroth. Orkla acquired Cederroth earlier this year, and the transaction was approved by the competition authorities subject to divestment of the Asan and Allévo brands, resulting in today's sale agreement. The transaction is done as a sale of shares in Cederroth AS, which comprises