A total of 57% of Fazer survey respondents know what the word ‘gurt’ means
In January, Fazer conducted a survey[1)] in its social media channels to chart how familiar respondents are with gurt-related terminology and what characteristics they find important in gurts. Of the survey respondents, 57% knew what the word ‘gurt’ means. Fazer is strongly focusing on developing its plant-based product selection and produces Fazer Aito gurts from Finnish oats in its Koria factory.Almost 1,000 people responded to the survey carried out in Fazer’s social media channels. The respondents were asked if they knew what gurt is. In addition, they were asked which characteristics