VMLS technology to power market leading telco loyalty program
This week at Gitex, Visa and E& - (etisalat and) announced their new extended cooperation utilizing Visa VMLS (Visa Merchant Loyalty Solutions) SaaS technology suite. The technology behind VMLS is provided by Danish SaaS company, Loyal Solutions.E& announcement at Gitex: We are excited to announce our partnership with Visa to launch Smiles Card-Linked Offers via the Visa Merchant Loyalty System (VMLS).Customers can now earn Smiles points when they use linked payment cards at partner merchants. This partnership also helps brands drive footfall and transactions by rewarding their