Cost of living is starting to impact vacation plans, while sustainability and personalization emerge as key requirements for today’s traveler
According to a recent study, just over 30 percent of travelers will not go on a vacation this year, with financial concerns being the leading reason; nearly 1 in 3 are willing to pay more for sustainable options[Boston, US July 18, 2023] – The recent US results to the Travel Trends 2023* study by global consultancy Simon-Kucher reveals that nearly 30 percent will not go on vacation this summer, largely due financial constraints – the cost-of-living crisis is driving consumers to prioritize essential expenses and avoid traveling during the peak season. The study, which included 765 US