Australian Streaming Market Faces Turbulence Amid Subscriber Shake-Ups
Simon-Kucher’s 2024 Global Streaming Study reveals that streaming services face unprecedented demand for unique content opportunities[Sydney, July 10, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime and more subscriptions per user, the study finds that the Australian streaming market remains strong. Significant shifts are visible in subscription dynamics and content preferences. “Streaming is at a fascinating crossroads,” said Chris Petzoldt, Managing Director Simon-Kucher Oceania. “Number of