BioGaia AB establishes its own distribution in Australia and New Zealand
BioGaia AB, a Swedish world-leading probiotics company, is establishing its own distribution in Australia and New Zealand through two newly formed subsidiaries based in Sydney, Australia. This strategic move, set to commence later this year, aligns with BioGaia’s strategy to expand its business through direct markets. Australia and New Zealand have been strategically chosen due to their significant market potential. Australia is recognized as one of the largest probiotic markets in the world, the 12th largest globally [1], with a high penetration of probiotics. Theresa Agnew,