First Camp makes major investments
Scandinavia’s largest campsite chain, First Camp, plans to pursue large investments ahead of the 2021 season. Recently Frigård camping in Denmark was acquired, which becomes First Camp’s 45th destination. Furthermore, large investments are planned to upgrade First Camp’s existing campsites. The total investment amount is approx. 130 MSEK.The Covid-19-pandemic affected First Camp and the camping industry negatively in 2020, primarily due to a significant loss of international guests which normally account for approx. 25 percent of guest nights in the Swedish market. However the Covid-19