Star Media Group of Malaysia to use Cxense DMP and personalization software
Oslo, Norway – 25 September 2018 – Cxense ASA (OSE: CXENSE) today announced that Star Media Group Bhd (MYX: 6084), one of the largest media companies in Malaysia, has signed an agreement to use Cxense's Data Management Platform (DMP) with Intelligent Personalization.Star Media Group holds a leading position in Malaysia as an integrated and innovative media company and has developed progressively from a single-product publisher to a multichannel media group with a strong presence in print, digital, radio, TV and events. Founded in 1971, it is the home of The Star, a member of the Asia News