Freetrailer expands in Sweden with new jem & fix partnership
The low-price DIY store jem & fix has entered an agreement with Freetrailer to integrate the latter’s digital trailer rental service into 15 stores across Sweden, providing customers with an improved and streamlined rental experience.Freetrailer provides a digital platform that allows users to book, pick up, and return trailers via an app, which currently has over 1 million users across Scandinavia. The new partnership with jem & fix aims further to enhance the convenience and accessibility of trailer rentals. The initial rollout will feature 60 trailers distributed across selected stores.