Ai Eyewear – New innovative concept in Synsam Group's 500 stores
Synsam Group is now launching the concept and brand Ai Eyewear in all of the Group’s stores in the Nordic region. Ai Eyewear is a Swedish brand founded in 2018, which has developed a strong presence with three physical stores and a growing online business.“Ai Eyewear provides excellent value for Synsam’s customers. In addition to numerous colour, design and lens options, the concept is also very attractive thanks to its affordable, all-in prices. The customer gets a lot for their money,” says Håkan Lundstedt, President and CEO of Synsam Group. Ai’s concept: 1,000 options – customer