Cision brings Content Marketing to PR
Cision launched a new content marketing suite to help brands create, amplify, and analyze their branded content. Through the new suite, customers create stories through their brand's social newsrooms, amplify those stories on top publisher sites like Time, USA Today, TMZ, and The Food Network, and analyze the results of their campaigns. "Branded content is fast becoming a necessity in any integrated communications, marketing or PR program," said Peter Granat, CEO of Cision. "Our content marketing suite not only offers our customers the ability to