Complimentary Tip Sheet: 8 Ways to Make Your Mobile Videos More Powerful and Persuasive
Unleash your inner Scorsese!Turn your smartphone or iPad into a mobile movie studio and take advantage of the hottest trend in social media to tell your story more effectively. Brand-driven “video to go” has been proven to be an effective way to increase brand attention and influence behaviors. And for most PR pros, it can be a do-it-yourself project. Hollywood production values aren’t necessary—in fact, they may actually detract from your video’s authenticity. But you do have to understand the basics of planning and shooting mobile video to make your story engaging, entertaining—and