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We have built a dominant position in Iceland in a very short time, where 10% of all companies with more than 10 employees already use our solution. The challenges facing managers in Oslo or Stockholm are identical to those in Reykjavík: the need for speed and clarity in decision-making.
Mikael Arnarson, CEO of Advise
Our platform is now fully scaled and ready to serve the one million+ businesses operating on Nordic accounting systems.
Mikael Arnarson, CEO of Advise
The next breakthrough in mental health won't come from better therapies alone; it will come from better tools. The SPARKS platform creates an unprecedented research infrastructure by capturing real-time behavioral patterns that traditional clinical assessments miss entirely. This opens pathways we've never had access to before.
Dr. Todd Coleman, Associate Professor of Bioengineering at Stanford University
Our team has built and scaled large Big Data behavioral analytics platforms before, our new technology predicts challenges before they occur and measures what was previously unmeasurable.
Richard Zwicky, CEO Memores
Through our rigorous scientific approach, our team delivers fishing probabilities built specifically for the highly dynamic ocean environment fishing fleets face
Richard Wright, CEO of Ocean Advisor
Every day we are helping our global clients deliver seafood to the market with less cost, less tow time, and a significantly lower carbon footprint
Richard Wright, CEO of Ocean Advisor
The creation of Ocean Advisor is the result of decades of successful research in scientific approaches to risk and probability in physical ocean environments, originally developed for the energy industry
Richard Wright, CEO of Ocean Advisor
At Ocean Advisor, we harness significant datasets combined with calibration data to develop sophisticated artificial intelligence models that generate daily probability maps for fishing success.
Ocean Advisor
By utilizing Ocean Advisor’s predictive mapping technology, fishing companies have significantly improved their economic efficiency.
Ocean Advisor
The creation of Ocean Advisor is the result of decades of successful research in scientific approaches to risk and probability in physical ocean environments, originally developed for the energy industry
Richard Wright, PhD, founder of Ocean Advisor
We reduce one of the biggest bottlenecks in fishing by increasing catch probability and lowering landed costs — putting the economic odds on our clients’ side while supporting more efficient and sustainable operations
Richard Wright, PhD, founder of Ocean Advisor
The global seafood market has struggled to consistently meet the U.S. standard for Premium Atlantic Salmon, particularly in delivering flawless Trim D fillets at the 5kg benchmark. For many land-based salmon farming operations, achieving that size and consistency year-round remains a challenge.
Firstwater
Most mental health apps treat users as consumers. We’re treating people as partners and giving them personalized insights in return. This becomes the largest behavioral research initiative ever attempted
Richard Zwicky
The Fulbright program was built on a simple principle: that exchange and understanding between people requires trust, and that trust requires institutional integrity. The same principle applies to mental health technology. When I saw what Memores was building, and more importantly, how they were building it, I knew this was an organization that understood that genuine innovation and genuine responsibility are not in tension. They reinforce each other. That is the standard this board will uphold.
Dr. Michael Hawes, President and CEO, Fulbright Canada
We are incredibly proud of this recognition. The nomination reflects the trust of our customers and the steadfast work our staff puts in every day to create a safe and reliable experience for tourists and Icelanders who rent cars from us.
Sigurður Berndsen, CEO of Hertz Iceland
We’re thrilled to have Aida.Social join us at this year’s Marketing Confex in Bristol. Their fresh take on AI and marketing is exactly the kind of insight our audience is hungry for—real, practical, and forward-thinking. Suzie, Petter, and Kristjan bring an incredible mix of experience and energy to the stage, and we know their session will be one of the highlights of the day.
Andrew Charlton, CEO of Hashtag Business Services Limited
I’m genuinely excited to be speaking at Marketing Confex in Bristol—this event brings together some of the brightest minds and boldest businesses in the industry. AI is changing the rules of marketing, and this is the perfect stage to challenge assumptions, share what’s working, and have a real conversation about where we're all heading next. And doing it alongside Suzie and Petter? That’s just the icing on the cake.
Kristjan Mar Hauksson, CSO at Ceedr
Aida.Social represents a new era in content creation—one where AI and creativity work hand in hand. As part of the Aida team, I’m excited to bring Pipar\TBWA’s and Ceedr’s expertise into the mix to help scale this innovation across the Nordics and beyond. Our focus will be on helping brands communicate smarter, faster, and in more languages than ever before.
Kristjan Mar Hauksson, Founder of Ceedr and Aida Team Representative for Pipar\TBWA
Having Pipar and its Scandinavian sister agency SDG/TBWA on board will significantly accelerate Aida’s growth across markets and languages. Their strategic insight and deep market knowledge are invaluable as we scale.
Suzann Webb, co-founder and strategy lead at Aida.Social
Our investment in Aida.Social is a strategic move that reflects our commitment to innovation and future-focused marketing. We believe AI will play a central role in how brands communicate, and Aida offers a unique combination of automation, design intelligence, and strategic alignment. This partnership positions us—and our clients—at the forefront of the digital transformation.
Guðmundur Pálsson, CEO of Pipar\TBWA
Petter is a true force in digital transformation, and his arrival signals a pivotal moment for Aida. “His strategic mindset, commercial instincts, and ability to navigate complex markets are exactly what we need as we scale globally. We’re thrilled to welcome him to our leadership team.
Oyvind Harjo, CEO of Aida
In 2021, an incredible 12-year chapter with Facebook ended. Now, I’m ready to help shape what’s next. AI is fundamentally changing how marketing is done, and Aida is at the forefront of this shift. I couldn’t be more excited to join a team pushing boundaries and creating real user value.
Petter Høie, Aida advisory boardmember
We were overwhelmed by interest and enthusiasm. The conversations were rich, and people resonated with our mission to bring intelligent, scalable tools to those who need it most—small teams with big ambitions.
Suzie Webb, Aida co-founder
Jón Haukur is a key addition to Ceedr’s leadership team, his deep industry knowledge and international experience will bring exceptional value to our clients and help drive our growth both in Iceland and across the region.
Hreggviður S. Magnússon, CEO of Ceedr
We are incredibly proud of how far Sleipnir Tours has come. Our commitment to making Iceland's breathtaking glaciers accessible to everyone has not only fulfilled a personal dream but also brought joy and adventure to countless visitors. The journey has been filled with passion and innovation, and we look forward to continuing to share the beauty of our homeland with the world.
Margrét Björg Ástvaldsdóttir, General Manager
Guiding through a pandemic taught us that sometimes, the most incredible journeys begin with a single click.
Valur Heiðar Sævarsson, CEO & Founder
100 Stories from Iceland is a testament to the resilience and enduring charm of our travel industry. Through these grassroots stories, we aim to show that despite the volcanic activity, Iceland remains a safe, magical, and inspiring destination for travelers from around the world. Our landscapes and adventures continue to captivate and enchant, offering unique experiences that can only be found here in Iceland.
Hreggviður Magnússon, CEO of The Engine Nordic
The Viking Planet is a destination in itself, offering visitors an unparalleled opportunity to step back in time and experience the Viking Age firsthand. This campaign perfectly captures the essence of our museum, emphasising the timeless fascination with Viking history. Our immersive experiences and state-of-the-art technology allow guests to connect with a bygone era, making the past come alive in a way that is both educational and thrilling. The campaign aligns seamlessly with the spirit of The Viking Planet, inviting everyone to embark on a journey through time.
Rasmus Ramstad, CEO of The Viking Planet
We wanted to shift focus from talking about the state of the art tech that makes it possible to travel through time, and focus on the experiences and destinations that actually meets you when you have travelled in time. Therefore we decided that The Viking Planet belongs to the travel- and tourism category, not the technology/digital category. And the interesting thing about this strategic shift of direction, is that we can use the clichés of the travel advertising language, and simply tell people what they will experience, and how much the tickets are.
Erik Heisholt, ECD, SDG\TBWA
The new road has transformed tourism in the area, now thousands of tourists now visit annually, experiencing the unique beauty of Iceland’s glaciers.
Margrét Björg Ástvaldsdóttir
ODIN is more than just a software solution; it's a game-changer in managing and interpreting data. ODIN empowers our teams to focus on strategic decisions and client outcomes by automating and simplifying the data analysis process
Haukur Jarl Kristjánsson, Global Head of Performance
These five years have flown fast by, and the community is genuinely invested in their passion for skiing; almost every day of the year, the founders of the ski area, Jon and Steini, who both are still avid supporters and lovers of the ski come for their cup of coffee and we talk shop and discuss plans for next season. It means the world to me to have their support and local knowledge of the area.
Hordur Finnbogason
As every paraglider knows, waiting for the perfect weather can be as much a part of the adventure as the flight itself. During these waiting periods, our bonds grow more robust as we share stories, laughter, and the anticipation of the next flight.”
Sammi
Receiving the 2023 Travelers’ Choice Award from Tripadvisor is a significant milestone for DIVE.IS. Our journey started over two decades ago with a mission to share the wonders of Silfra
Papa Dive Tomas
I have personally over 50 years of experience in the bay and like to think of myself as continuing my family’s 160-year-long tradition started by my great great grandfather who was a fisherman just like my great grandfather, grandfather, and father would later be not to forget my great grandmothers too
Stefán Guðmundsson
his was my first visit to Iceland, and it was one of the best trips I have ever made. To see this beautiful hotel, the waterfalls, Vestmannaeyjar, and the incredible midnight sun was an experience of a lifetime
Olivia Synnervik
I will always be the latest one to arrive at the bus in the mornings, just in time, though, having skipped breakfast and with his hair out in the air.
Einar Þorleifsson, Founder and Owner
Every journey tells a story, and our story began with my grandfather, Guðmundur Jónasson, who was driven by a passion to explore the unknown and share it with the world
Stefán Gunnarsson, Managing Director of GJ Travel
Every path and trail invites you into a world of awe and adventure, and we at Volcani Trails pride ourselves on facilitating access to Iceland’s most secluded and pristine environments.
Bjarni Freyr, CEO and founder of Volcano Trails
In the end, simple, understated luxury felt perfectly right and aligned with our ambition of creating a unique destination for our guests. You can't compete with nature
Gríma Thorarensen, Creative Director and Co-Owner of Hvammsvík Hot Springs
In every leaf, rock, and drop of water, there's a story about our world
Soffía Arnþórsdóttir
Inexplicably, time seems to stand still, and the hours spent walking fill us with a boundless energy that lingers for weeks and memories that last a lifetime.
Díana Mjöll Sveinsdóttir
Results show Baldur leading with 25.8% support among declared candidates, closely followed by former Prime Minister Katrín Jakobsdóttir with 22.1%. Þórhallsson, would become the first openly gay President elected by popular vote.
Press Release
The Viking Planet aims to educate, entertain, and inspire visitors of all ages by bringing history to life through innovative storytelling and interactive experiences.
Rasmus Ramstad
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