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The approval is a significant milestone in our journey towards an even more sustainable Greenfood. Together with our customers and suppliers, we aim for significantly lower CO2 emissions, thereby offering our customers and consumers even better opportunities to consume sustainable food.
Lisa Isakson, Head of Sustainability at Greenfood Group.
This year, we have truly confirmed the scalability of Picadeli's model. Profitability accelerates as the number of salad bars and sales volume per salad bar increases
David von Laskowski, CEO of Greenfood Group and Picadeli.
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Picadeli reaches new heights with 250 salad bars across Finland

With the demand for healthy fast-food at an all-time high, Picadeli is celebrating a major milestone: over 250 salad bars now open in Finland. This achievement makes Picadeli the second largest fast-food chain in the country by number of outlets, surpassing most burger chains, pizza places, and sandwich shops. This year alone, Picadeli has added 50 new salad bars – more than one per week.Picadeli – and their green bowls – have become a familiar sight in cities. Founded in 2009, the pioneering concept was introduced to Finland in 2013, quickly becoming a popular lunch option for health-

Greenfood AB (publ) successfully prices new senior secured sustainability-linked notes

Greenfood AB (publ) (the “Issuer”) has successfully priced senior secured sustainability-linked floating rate notes of SEK 1,100,000,000 under a SEK 1,300,000,000 framework with a tenor of four (4) years (the “New Notes”).The New Notes have a floating rate coupon of 3 months STIBOR + 7.00 per cent per annum and final maturity in November 2028. The Issuer intends to apply for listing of the New Notes on the sustainable bond list of Nasdaq Stockholm. The proceeds will be used to refinance the Issuer’s SEK 1,050,000,000 senior secured sustainability-linked floating rate notes with maturity

Greenfood AB (publ) contemplates issuance of new senior secured sustainability-linked notes

Greenfood AB (publ) (the “Company”) has mandated Pareto Securities AS as sole bookrunner to arrange a series of fixed income investor meetings starting on 11 October 2024 to explore the possibility of issuing new senior secured sustainability-linked notes in an aggregate amount of SEK 1,100,000,000 and a tenor of four years (the “New Notes”).Contemplated Issue of New NotesToday, 11 October 2024, the Company announces that it has mandated Pareto Securities AS as sole bookrunner to explore the possibility of issuing New Notes, subject to prevailing market conditions. The proceeds from the

Greenfood and Dagab strengthen collaboration in fresh-cut

Demand for convenient, everyday solutions continues to grow. To help consumers incorporate more greens into their diets, Greenfood and Dagab are expanding their partnership. As of January 16, 2025, Greenfood will become the primary supplier, delivering larger volumes of fresh-cut products to Dagab. This includes processed fruits and vegetables such as baby leaves in various mixes.Greenfood is one of Northern Europe’s leading players in sustainable and healthy foods. The company has experienced significant growth in recent years and continues to see rising demand as more people adopt plant-

Greenfood AB (publ) publishes trading update

Greenfood AB (publ) announces a trading update on its financial performance for July, as well as August net sales for Picadeli.LTM adjusted EBITDA for the Greenfood Group reached an all-time high at SEK 363 million by the end of July. The Greenfood Group reports a slight decline in overall net sales of 2%, from SEK 3,411 million to SEK 3,331 million for the seven months ending 31 July 2024. However, the group achieved a significant increase in profitability, with adjusted EBITDA increasing by 30%, to SEK 225 million compared to SEK 173 million for the same period in 2023. The Picadeli

Greenfood’s Interim report second quarter 2024

Greenfood has released its interim report for the second quarter of 2024, delivering on strategic priorities with a 20.9% earnings growth.· Net sales for the quarter totaled SEK 1,525.6 million (1,524.4), a marginal increase of 0.1 percent, with Fresh Produce down -7.1 percent due to low business activity in food service and consumers trading down to more affordable options. Picadeli and Food Solutions maintained expected momentum, growing by 10.0 and 7.3 percent, respectively.  · Adjusted EBITDA of SEK 120.0 million (99.3) was significantly better than Q2 2023. The increase of SEK 20.

Picadeli excels in the Finnish market with rapid growth in food-to-go sales

Picadeli has achieved considerable success in the Finnish market in a short period. Since its launch in May 2023, the salad pioneer’s food-to-go range, which includes wraps, ready-made salads, and sandwiches, has been warmly received by Finnish consumers. Sales have surged from a few hundred units per week to nearly 25,000 wraps, 10,000 sandwiches, and 3,000 ready-made salads per week. Today, Picadeli is the market leader in the wrap category, with the range available at over 1,500 locations across Finland.Picadeli introduced its salad bars to the Finnish market in 2013, quickly becoming a

The EU's fruit scheme will be introduced in Sweden's schools starting in autumn 2025.

Starting from the academic year 2025/2026, Sweden plans to accept fruit support, the EU funding that entails Swedish schoolchildren receiving EU-financed fruit in school."The proposal for school fruit support includes several key points, the most gratifying of which is that it reduces administrative complexity - and thereby provides more fruit to Sweden's schoolchildren," says David von Laskowski, CEO of Picadelis and Greenfood.Recently, the Swedish Board of Agriculture presented its proposal on how to overcome the obstacles that have stubbornly led Sweden to decline fruit support for

Picadeli reaches a new milestone in Germany – 250 Salad bars have now been established

Picadeli continues its expansion across Europe, now present in 250 stores in Germany."Germany represents enormous potential. Not only is it one of the world's largest economies, but it is also the most populous country in Europe. Additionally, Germans are conscious consumers who prioritize health and sustainability, aligning perfectly with our salad concept," says David von Laskowski, CEO and Group President of Picadeli and Greenfood.Greenfood, one of Europe's largest food groups focusing on healthy and sustainable food, reported a turnover of SEK 5.7 billion in 2023. The group has seen

New innovative fermentation project brings new hope for the future of sustainable food

Bacteria that turn waste and leftovers into edible raw materials in completely new products - does it sound too good to be true? Not necessarily. Swedish food giant Greenfood and biotech company Tekinn have teamed up in a foodtech collaboration to give unutilized food a valuable new life through fermentation. The innovation project is part of the Circular Development Hub, funded by the EU and Region Skåne.In 2021, Greenfood, one of Europe's biggest players in healthy food, took a drastic decision - waste should be halved, and all raw materials should stay as high in the value chain as

Greenfood’s Interim report first quarter 2024

· Net sales for the quarter totaled SEK 1,345.9 million (1,450.1) a decrease of -7.2 percent, with Fresh Produce down -16.6 percent due to low business activity in food service, a surplus of produce, and consumers trading down to more affordable options. Picadeli maintained expected momentum growing with 12.5 percent, while Food Solutions was materially stable year-on-year. · Adjusted EBITDA with SEK 61.6 million (42.4) was significantly better compared to Q1 2023. Out of the increase of SEK 19.2 million, Picadeli accounted for SEK 12.6 million and Food Solutions for SEK 7.6 million. The

Kaisa Malmberg new CEO of Greenfood-owned Satotukku

Kaisa Malmberg steps in as the new CEO of Satotukku Oy, part of the Greenfood Group. She comes most recently from the role of Commercial Director at Satotukku and takes over from Tomi Hakkarainen, who has been CEO of the leading Finnish fruit and vegetable company since 1998. Kaisa will begin her new position on June 1.Satotukku is Finland's largest privately-owned fruit and vegetable wholesaler and has been on the Finnish market for almost 60 years. Kaisa Malmberg started working at Satotukku in 2015, and her journey from buyer to CEO has included roles as purchasing manager and, most

Greenfood appoints Martin Asp as new CFO

Greenfood announces the appointment of Martin Asp as the new Chief Financial Officer. He will succeed Mattias Engberg, who has decided to move on after a successful decade with the company. Martin Asp, with extensive international experience, will join Greenfood’s executive team and is set to assume his new role on 5 August 2024.Martin Asp joins from his previous role as CFO of EF Education First, the world's largest private educational organization. He brings a wealth of international experience from senior positions in the FMCG sector, as well as travel and higher education. “Martin

Greenfood publishes annual report for 2023

Greenfood's annual report for 2023 has been released and is now available on the group's website. Despite a turbulent macroeconomic environment, in 2023, Greenfood delivered its highest sales and earnings ever. The group's total net sales for the fiscal year 2023 amounted to SEK 5,687.2 million, an increase of 8.6 percent compared to 2022. Adjusted EBITDA rose to SEK 311.4 million — a 42.2 percent increase.Picadeli was largely responsible for the surge in sales and earnings, achieving robust performance both domestically in Sweden and on the international stage. Picadeli's revenue increased

Picadeli strikes new deal to boost U.S. market presence

Picadeli's expansion into the American market continues. With a new agreement with Weis Markets, Picadeli will open salad bars in the chain's stores in a dozen cities in the Northeastern USA over the coming weeks. This move solidifies owner Greenfood's presence in the U.S. food landscape.Weis Markets, which operates nearly 200 stores, joins a group of major grocery chains offering Picadeli in the American market, including Albertsons, Schnucks, Sodexo, Compass, and Coborn's. The new agreement with Weis means that Picadeli's innovative concept, where customers can assemble a healthy and

Greenfood reports record decrease in CO2e emissions for 2023

2023 was a record year for Greenfood. The group has reduced greenhouse gas emissions (Scope 1 and 2) per ton of food sold by a significant 60.2 percent (baseline year 2020), thus aligning with the group's ambitious reduction targets for 2025.In 2021, Greenfood issued a sustainability-linked bond tied to the goals in Greenfood's sustainability framework. One of the goals is to reduce emissions in its operations (Scope 1 and Scope 2) by 55 percent per ton of food sold by 2025. As Greenfood releases its annual summary and Q4 report, it is clear that the group reports a significant decrease

Picadeli expands presence in the US through new partnership with Coborn’s

Greenfood is continuing its rapid expansion of the Picadeli salad bar brand in the USA. A new agreement with the food conglomerate Coborn’s means that Picadeli’s AI-driven salad bars will be established in several Coborn’s stores in the American Midwest.Greenfood, one of Europe’s major food groups focusing on healthy and sustainable food, has nearly 1200 employees across seven countries and generated SEK 5.7 billion in revenue in 2023. The company has seen significant success with its tech subsidiary, Picadeli, which now operates in both the American and European markets. The launch of

Picadeli named fourth Best Workplace in Finland for 2024 by Great Place to Work

Great Place to Work has recently announced its list of Finland's best workplaces for 2024, placing Picadeli in the fourth position. This recognition showcases Picadeli's commitment to creating a positive work environment that values excellence, innovation, and teamwork.Great Place to Work, known for its comprehensive research on workplace culture, conducts surveys with 19.8 million employees across more than 10,000 organizations in 106 countries each year. The designation of Best Workplace is based on direct feedback from employees, highlighting the importance Picadeli places on trust,

Greenfood’s Interim report fourth quarter 2023 and year-end report

Greenfood has released its interim report for the fourth quarter and year-end report for 2023, showcasing a strong performance fueled by Picadeli’s market expansion.Interim overview 1 October – 31 December · Net sales for the quarter totaled SEK 1,331.1 million (1,344.1) a slight decrease caused by lower volume at Fresh Produce (-12.8 percent) with Bergendahls included in 2022.  Picadeli maintained strong business momentum with a 22.7% net sales increase, while Food Solutions showed a 4.8 percent increase. · Adjusted EBITDA with SEK 65.0 million (38.3) was significantly better than

David von Laskowski awarded as Large-Cap CEO of the Year 2023

David von Laskowski, CEO of Picadeli and Greenfood, is celebrated for his inspiring leadership. At an evening ceremony in Stockholm, he was honored with the prestigious Large-Cap CEO of the Year 2023 award. This award, established to champion long-term sustainability in the business sphere, highlights David's dedication to excellence.CEO of the Year in Sweden has been awarded since 2012, with the purpose of recognizing CEOs who stand out for their value-driven leadership and how they contribute to a sustainable business environment. The jury evaluates the performance of the nominated CEOs,

Greenfood ramps up commitment to plant-based foods - new partnership with Livekindly Collective's brand Oumph!

Greenfood establishes a new collaboration with Oumph! The collaboration means that Greenfood-owned Ahlströms Factory, experts in plant-based products within HoReCa and the public sector, will handle the sales of Oumph! to the foodservice industry.Greenfood is one of Europe's leading companies in sustainable and healthy food. The group has grown significantly and continues to see an increasing demand as more and more people choose a plant-based lifestyle with a focus on green ingredients. Today, 90 percent of the group's assortment consists of vegetarian products and 70 percent of vegan

New trend report: A vegetarian nudge that made kids choose plant-based food

Food plays a crucial role in our society, influencing and reflecting broader social trends. The Greenfood Insights report deep dives into these evolving trends and the latest edition covers a wide range of topics, from popular TikTok food phenomena to lesser-known items like gray peas. It also highlights the innovative Street Food Week pilot project, which encouraged thousands of children to opt out of meat through a simple nudge. The project's 780,000 portions brought not only street food into school canteens but also sparked a plant-based revolution.The food industry is constantly

David von Laskowski once again a finalist for Large-Cap CEO of the Year

For the third consecutive year, David von Laskowski, CEO of Picadeli and the Greenfood Group, is a finalist for the CEO of the Year award in the large-cap company category. Under David's leadership, Greenfood Group has witnessed substantial profitable growth, continuing to expand its footprint beyond the Nordic domestic markets, across Europe and the US. This international growth has been propelled by Greenfood's subsidiary Picadeli, which now is Europe's leading fast-food company in the healthy food space.The CEO of the Year award, which was institutionalized more than a decade ago, is

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