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  • Kristina Hermansson

    Head of Communications


    +46 31 739 50 70
  • LINDEX
    Nils Ericsonsplatsen 3, Box 233, 401 23 GÖTEBORG
    +46 31 739 50 60
    http://www.lindex.com

    • Quotes

    We know that many people want to contribute to change, but that simple ways to do so are sometimes missing. For us, it’s about driving meaningful change for women, and with this initiative we want to make it easy to get involved – where every small action together can have a big impact,
    says Linda Olsson, Director of Brand Experience at Lindex
    We are very pleased to open our second store in Denmark and to now also be present in Odense. We see strong interest from our Danish customers, and Rosengårdscentret, one of Denmark’s largest shopping centres, is a strategically important location for us. The establishment brings us even closer to our Danish customers and allows us to offer an inspiring shopping and brand experience
    Caroline Öhgren, Chief Commercial Officer at Lindex
    We are very excited to open our second store at Helsinki Airport. With this new location, we can introduce Lindex’s inspiring and affordable assortment to entirely new customers. It is also a great opportunity to further strengthen our brand internationally. We also believe that our loyal customers will appreciate the convenient access to their favourite products while travelling
    Kirsi Rauhala, Lindex Country Manager
    ‘By creating full traceability down to the fibre level, we reinforce our long-term sustainability work and gain deeper insight into the entire value chain. This allows us to continue ensuring that our products are manufactured in a responsible and transparent way. This initiative gives us the ability to collect relevant data, make better decisions, and drive change toward a more sustainable fashion industry together with our partners’
    Anna-Karin Dahlberg, Chief Sustainability Officer at Lindex
    We look forward to opening in the best location at Rosengårdscentret in Odense, one of Denmark’s largest shopping centres. With the opening of our second store in Denmark, we want to welcome even more customers to discover Lindex and our Swedish design, which combines timeless functionality with a contemporary and joyful expression, creating solutions for everyday life and a long-lasting wardrobe
    Caroline Öhgren, Chief Commercial Officer
    We are delighted to welcome Malin Lundell to Lindex. Her broad expertise and experience from the fashion industry will be a valuable addition to our Swedish sales organisation. Malin will play a key role in our commercial management team, and with her drive and leadership, we are confident that we will continue to strengthen Lindex’s position in the Swedish market and create even more value for our customers
    Caroline Öhgren, Chief Commercial Officer
    The fact that so many women are negatively affected by body ideals and hormonal changes shows how important it is to increase understanding and reduce the stigma surrounding women’s bodies. As a major player in the fashion industry, we have both a responsibility and an opportunity to drive change. We are driven by the ambition to support women through the various stages of life, from puberty to menopause. By raising important issues, challenging norms, and developing innovative products, we work to drive meaningful change for women. That is Lindex’s higher purpose,.
    Susanne Ehnbåge, CEO of Lindex
    It’s incredibly exciting that we’re finally opening our very first own store in Denmark and taking the next step in our international expansion. Rødovre Centrum is a vibrant shopping centre with strong customer traffic and represents a strategically important location for us. Here, we aim to build strong customer relationships, make our brand more accessible, and offer our Danish customers an inspiring shopping experience that combines the best of physical and digital retail.
    Susanne Ehnbåge, CEO of Lindex
    I’m delighted to introduce Björn Block as our new CDO and warmly welcome him to Lindex. With his solid expertise in business development, digital transformation, and innovation, he brings a unique ability to connect technology with business strategy and create customer value. Björn will complement our already strong team and play a key role in our continued development and growth journey. I look forward to building on our strong foundation, with innovation as a core part of our business, and taking the next step toward the solutions of the future.
    says Susanne Ehnbåge, CEO of Lindex. 
    The court has ruled in our favour on all essential matters, an important decision that strengthens our continued efforts to challenge norms and improve women’s everyday lives. At Lindex, we recognise that women’s bodies and needs have not always been taken seriously. We see it as our responsibility to contribute to change, to normalise bodily functions such as menstruation and light urinary leakage, and to empower women to manage their daily lives on their own terms.
    Ebba Lo, Innovation and Business Manager, Female Engineering at Lindex
    We are very happy to take the next step in our expansion and open our very first own store in Denmark, making our fashion even more accessible to Danish customers. Denmark is an important market for us as we continue to strengthen our presence across the Nordics. With this store opening, we look forward to building new customer relationships and offering our existing Danish customers an even better shopping experience.
    Susanne Ehnbåge, CEO of Lindex
    The UK is an exciting market with great potential, and we look forward to continuing our growth journey here. We are pleased to expand our presence with this new location at the historic and iconic Battersea Power Station, welcoming even more customers to discover Lindex’s kidswear – rooted in Swedish design and created with our philosophy of letting kids be kids. This establishment marks an important step in Lindex’s expansion and our ambition to reach even more customers.
    Caroline Öhgren, Chief Commercial Officer at Lindex
    We want to inspire our customers to take care of and love the clothes they already have and make it easy to let garments that are no longer used find new owners. Together with our existing service for baby and kids clothing, we are now making it possible to extend the lifetime of more garments, as well as contribute to more responsible and conscious choices. Through innovation and new ideas, we are constantly exploring ways to meet our customers' changing needs while simultaneously having a positive impact throughout our entire value chain.
    Caroline Öhgren, Chief Commercial Officer at Lindex
    We know that many people face the common issue of having a full wardrobe but still feeling like they have nothing to wear. StyleMe is our solution to help customers build a wardrobe that works for them every day, making life easier while also boosting their confidence inside and out. It’s about understanding and developing your personal style, learning about styling and colours, and creating a wardrobe that truly reflects who you are—one that will stand the test of time.
    Camilla Madsen, Head of Design at Lindex
    Highlighting Menstrual Hygiene Day is important to us at Lindex since the woman and her needs are always in focus for us. Despite the fact that menstruation is a natural part of life for half of the world's population, it is still surrounded by stigma and taboo - from hiding menstrual products in school to menstruation being considered something shameful in some parts of the world. Increasing knowledge about menstruation is an important key to combating stigma and promoting menstrual health. Women's well-being and needs are the foundation of our femtech brand, Female Engineering, where we through R&D create innovative products that facilitate for girls and women in their everyday lives
    Susanne Ehnbåge, CEO at Lindex
    We continue our good sales growth in the first quarter and increase sales in both our physical stores and digital channels, with a strengthened digital share. Womenswear was our strongest business area with a sales increase of 7.4 percent. It is also pleasing to note that we gain further market shares and continue growing with both new and active customers, as well as increasing the average purchase value, despite times of reduced purchasing power. Additionally, during the quarter, we have strengthened our presence and growth potential through partnerships
    CEO Susanne Ehnbåge
    With our new underwear concept, we want to reflect real life, with all its ups and downs, which the receiver can relate to. Lindex has been there for women for 70 years, and our long heritage in underwear has given us unique knowledge about women's bodies. Empowering and inspiring women is the foundation of everything we do, and we want to show that we are there to meet her needs through the different stages of life
    Linda Olsson, Global Marketing Director at Lindex
    Today we present, for the third year in a row, both new sales record and our highest result ever. Under challenging market conditions, we have achieved a fantastic development, where we have managed to grow both sustainably and profitably with strong growth in both our physical stores and digital channels. I’m deeply proud of what we have achieved together at Lindex so successfully, where all employees’ fantastic engagement, great customer focus and dedicated efforts have been crucial
    CEO Susanne Ehnbåge
    These wins are a great testament to our dedicated work and creative edge. It warms our hearts to see how our campaigns, in particular, 'Support Your Sisters' and 'Reinvent the Model' have effectively communicated and highlighted the female perspective in such an engaging way. The jury's motivation about our inclusive and empowering approach aligns completely with Lindex's higher purpose - to inspire and empower women everywhere. We are a strong team that will continue to challenge norms, spread positivity, and together make Lindex even stronger and more inclusive
    Linda Olsson Director of Global Marketing at Lindex
    We feel a deep sense of humility and gratitude towards our customers, who, together with our fantastic employees, have made another great donation of 1.61 MEUR for cancer research possible. Over the past two decades, since our commitment to support cancer research began, more women have survived cancer, thanks to groundbreaking research. That is why it is so important to continue supporting this research so that all women have a chance at a longer and healthier life. Together, we make a difference!
    Sanna Lindgren, Director of Culture & Communications at Lindex. 
    It has been a warm start to the autumn, but we have had a good collection transition, with an inspiring and well-balanced assortment, which was appreciated by our customers and which gave us a successful season start. We continue our sales growth in both our physical stores and digital channels and together with strengthened margin and good cost control, we deliver a strongly improved result for both the third quarter as well as the first nine months. Our positive development and strong growth are a result of our goal-oriented work and all employee’s fantastic engagement and great customer focus
    CEO Susanne Ehnbåge
    Menopause is in many ways stigmatized with biases related to fertility, sexuality, and aging, when it is, in fact, a natural phase of life for half of the global population. Female Engineering's menopause clothing is designed to improve women's well-being and represents a true innovation for those facing hot flushes and night sweats. Based on extensive research and patented technology, along with a unique blend of materials, these garments are specially engineered to manage the entire phase – from moisture-wicking to providing warmth during post-chills
    Charlotta Levin, Brand Area Manager of Female Engineering at Lindex
    We continue our sales growth and together with strengthened margins and good cost control we can summarise a strong result for both the second quarter and the first half of 2023. I am proud that we are reaching new sales and result levels despite the continued challenging world around us with reduced purchasing power, a strong US-dollar and high inflation. We are strengthening our profitability, growing with new customers and increasing our sales in both physical stores and digital channels, an outstanding achievement thanks to all employee’s fantastic engagement
    CEO Susanne Ehnbåge
    Together with Microsoft and Xenit, we have taken a significant step towards the future by developing an MVP of Lindex Copilot. At Lindex, entrepreneurship and commitment are important driving forces in our digital transformation, and it is precisely this driving force that has made it possible for us to offer our store employees a whole new level of support. We are proud to have reached our goal of showing that the tool works, and we now look forward to continuing to drive the development forward.
    Annika Elfström, CIO at Lindex
    Menstrual Hygiene Day is important for us to highlight since the woman and her needs are at the core of everything we do. Being able to talk openly about something as natural as menstruation is crucial to get rid of the taboos. We want all women to feel confident all days of the month and not let menstruation stop them from reaching their full potential. By highlighting this important topic and donate a share of the sales of period-proof panties from our brand Female Engineering, we are making a difference. The collaboration with WaterAid is an example of how we work actively with Lindex’s higher purpose – to inspire and empower women everywhere
    Susanne Ehnbåge, CEO at Lindex
    We are very pleased with our fine development during the first quarter. Despite the continued challenging world around us, we manage to further improve our result compared to last year’s very strong start and reach new result and sales levels. We increase our sales in our physical stores with a growth of 2.3 per cent and underwear was our strongest business area during the period with an increase of 14 per cent. With our inspiring and well-balanced assortment, as well as our employees’ fantastic engagement and big customer focus, we have continued to attract many new customers and further strengthened the Lindex brand
    CEO Susanne Ehnbåge
    The survey clearly shows how girls and women are negatively affected by stereotypical and normative ideals in society. As a major player in the fashion industry, we influence women’s everyday life through our communication and how we act as a company. We have taken many steps in the right direction but it’s time to do more. We work to empower women in different ways and inclusion is important to us. We want to be a positive force and with our long-term initiative “Reinvent the Model” we are working to increase diversity and broaden inclusion, where hopefully over time, we can contribute to changing the image of stereotypical ideals and what a model is
    Susanne Ehnbåge, CEO at Lindex
    Looking back over the past year, there has been a lot of unrest and disruption on a global scale, with a terrible war in Ukraine followed by energy crisis and inflation. In the meantime, we are seeing obvious signs of climate change and its growing impact. Despite the uncertainty around us, we as Lindex have emerged even stronger and are more resolved in our commitment to make a difference for future generations. We focus on empowering women, respecting the planet and ensuring human rights, and have updated our goals and expanded our efforts in these areas. As part of this, we have invested in femtech to improve women's health and wellbeing, and prioritise sustainable materials and manufacturing transparency. We continue the important work but now from a more solid foundation with more concrete and measurable actions. I am so pleased to share our progress on this journey so far
    Susanne Ehnbåge, CEO at Lindex
    2022 was a disruptive year in many ways, with great uncertainty and many challenges like increased purchase and freight prices, a historically high US dollar and inflation. Despite the challenging world around us, we succeeded to take Lindex to new levels and deliver our strongest annual result and reach over 7 billion in revenue, which is a big milestone. I’m very proud of all Lindex’s fantastic employees who with their big customer focus, engagement and dedicated efforts have enabled our successful development, where we have grown both sustainably and profitably
    CEO Susanne Ehnbåge
    More than a year ago, we launched Lindex secondhand and rental of outerwear is a new interesting test we are doing to explore circular services and business models. The collaboration with Järvsöbacken gives us valuable insights into how our total offer can be developed to ensure that we create new services that provide both customer and environmental benefit
    Annette Tenstam, Strategic lead Circularity & Environmental Sustainability at Lindex
    We are so proud and happy that we, together with our customers, are contributing with a new record donation of 1.66 million euros to the important cancer research. This is all thanks to the fantastic commitment of our employees and customers. We hope that we with our campaign message 'Support your sisters' have conveyed how important it is to examine your breasts regularly.
    Sanna Lindgren, Director of Culture & Communications
    ’We continue our fine sales growth and reach Lindex’s highest sales for the third quarter. Our increase in both our physical stores and in our digital channels is a fine proof of our ability to meet our customers’ needs and wishes and that our offer stands strong despite the challenges in the world around us. We have also continued to strengthen our customer base and have, so far this year, attracted 775 000 new members and online customers and have a total of 5.4 million registered customers with whom we have a great opportunity to continue building a long-term relationship
    CEO Susanne Ehnbåge
    Our higher purpose - to empower and inspire women everywhere – is key in everything we do at Lindex. Joining forces with the Pink Ribbon campaign and contribute to the cause is very important for us, and every year the Pink month engages both our customers and employees. Together, we contribute to the important research that depends on donations to make new progress.
    Sanna Lindgren, Director of Culture & Communications at Lindex
    We reach new record levels and report a greatly improved result and a strong increase in sales for both the first half of the year and the second quarter. For the past twelve months, our operating result amounts to a record high of 954 MSEK and our sales to 6,9 BSEK. We continue our good sales growth in our physical stores while maintaining our digital sales at a strong level. It is a good proof of strength, that our customers appreciate our offer and that we are available where they want to meet us
    CEO Susanne Ehnbåge
    Our business is growing and in order to increase our delivery capacity in line with our global and digital expansion, we will build a new highly automated omnichannel warehouse, where all garments are available for all sales channels. Our new logistics platform will enable continued growth in more channels as well as for new business opportunities. It is the largest investment in Lindex’s history and a crucial step in fulfilling our long-term growth plans and in securing the future of our logistics operations. It’s really exciting and is an important milestone on our journey as a global, brand-led and sustainable fashion company
    CEO Susanne Ehnbåge
    We continue our fantastically good sales and result development and report a very strong start to the year and first quarter for 2022. Our strong development, in recent years, is a fine proof of our ability to meet our customers' needs and wishes in an everchanging time, where all employees' fantastic commitment is a key to our success’
    CEO Susanne Ehnbåge
    We made a fantastically strong 2021 where we reported record high result and sales, which we see as a direct connection to our employees' high engagement. It’s the people and how we do things together that is the key to our success. We are so grateful for every employee who chooses to be a part of our journey as a global, brand-led and sustainable fashion company
    Sanna Lindgren, Director Culture & Communication at Lindex
    Today, we report Lindex's highest sales ever, both for the fourth quarter and for the full year 2021, and we report the best adjusted annual result in Lindex's 68-year history. An outstanding achievement thanks to all employees' fantastic commitment, great customer focus and drive
    CEO Susanne Ehnbåge
    With Female Engineering in Lindex's brand portfolio, we position ourselves in an attractive growth market with great potential. It is an important milestone in our dedicated work to support women through life, and which was born from our underwear heritage and our higher purpose – to empower and inspire women. Female Engineering is a real "game changer" – its innovative and sustainable products with patented technology focus on solving women's needs through phases of life such as menstruation, pregnancy, postpartum, nursing, menopause and incontinence. These needs have not been met in this way before. Our launch is the beginning of an interesting journey that will continue to be developed together with our customers
    CEO Susanne Ehnbåge
    Our aim was to create a film that is easy to identify yourself with. As a tribute to women's lives and all that it entails. The beauty of being a woman in both ups and downs. We want to show how Lindex supports women through life and how our fantastic products are always there for her as an invisible support in different situations. That support became the word was obvious to us. We have been around since 1954 and everything we do, we do for women. I am very proud of what our fantastic creators have created together with the production company new-land and the director Olivia Kastebring. It is a new visual expression that tells the story in a nice way
    Linda Olsson, Director of Global Marketing at Lindex
    We are so incredibly proud of our employees who have done a fantastic job with involving our customers and creating commitment around this year's Pink Ribbon campaign. Once again, we have had the possibility to donate a record amount to cancer research, a proof that we have a greater impact together.
    Susanne Ehnbåge
    It is very gratifying that we, during the second quarter, managed to strongly increase our sales compared with both previous year and 2019, despite the challenges with continued periodically closed stores in the majority of our sales markets. We deliver a greatly improved result for both the second quarter and the first half of the year, which reflects Lindex's successful development and growth, where our fantastic assortment and all committed employees' great customer focus and efforts have been central
    CEO Susanne Ehnbåge
    Ocean transport accounts for a significant part of the global CO2 emissions and for us at Lindex, it is important to do what we can to have a positive impact. Switching to biofuels for all our ocean freight, was therefore a natural step for us and in our work to achieve our climate goal – to reduce the CO2 emissions throughout our value chain by 50 percent by 2030. We are one of the first players to take this step and hope to inspire others to do the same, so that we together can reduce the total climate impact from the world's ocean transport
    Johan Engen, Director of Logistics at Lindex
    The woman is everything to us as Lindex and her needs are the core of everything we do. The fact that something as natural as menstruation still is an obstacle for so many girls and women today, is not acceptable. By highlighting Menstrual Hygiene Day and talking about menstruation, we hope to be part of having an impact on the existing taboos. We want all girls and women to feel confident every day of the month, and such a simple product as a menstrual cup gives you the freedom to do what you want when you want
    Linda Olsson, Director of Global Marketing at Lindex
    Despite a tough start to 2021, with continued challenges for our physical stores with periodically closures in the majority of our sales markets, restrictions and reduced traffic, Lindex improves its adjusted operating result for the first quarter compared to both 2019 and 2020. The positive development shows that our actions and efforts have had a successful effect and where all employees’ great flexibility, contribution and commitment have been key
    CEO Susanne Ehnbåge
    We want all women throughout our value chain to be able to fulfill their full potential. Creating inclusive and equal workplaces is a prerequisite and that is why we run the program 'We women by Lindex' in our supply chain. Through dedicated work together with our suppliers, we have achieved great results, but this is just the beginning of our journey and there is still a lot to do. To scale up and reach even more women, we therefore invite more key players in the fashion industry to take part in the We women program, so that we together can pursue the issue of equal opportunities.
    Anna-Karin Dahlberg, Head of Sustainability at Lindex. 
    It has undeniably been a turbulent time, defined by the global corona situation with restrictions, reduced store traffic and periodically closed stores in the majority of our sales markets. We have really been challenged but also learned and achieved a lot. I am proud of how quickly we have managed to adapt to meet our strong digital growth and how we with the right priorities, effective actions and fantastic contribution from all committed employees parried the situation together. We report a full year result for 2020 that is almost on par with the previous year's very strong result
    CEO Susanne Ehnbåge
    Women’s breasts have always been subject to various symbolic metaphors – grapefruits, lemons, mountain peaks and much more. We think it’s time to take back and change the way we look at these. With warmth and a sense of humour, we want to show how every woman owns her metaphor and its meaning. We simply want to encourage everyone to be themselves and love their breasts just the way they are, regardless of size or shape
    Linda Olsson, Head of Global Marketing at Lindex
    With comfort, simplicity and wellbeing in mind, we want to offer pieces for every woman’s own kind of active. Our long history as lingerie experts has given us a deep understanding of the female body. For this spring’s activewear, we have designed soft pieces that move naturally with your body
    Madelene Ullbro, Design & Buying Manager Lingerie at Lindex
    Thanks to the fantastic commitment of our employees and customers, we show once again that when we unite our efforts we can make a difference. It feels important that we together can contribute to cancer research so more people can survive and less people are affected by cancer.
    Susanne Ehnbåge, Lindex CEO
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