Denmark’s leading outdoor retailer Friluftsland, new reseller of OrganoTex waterproofing
OrganoClick’s brand OrganoTex will be launched in Danish Friluftsland 12 retail stores in January. Friluftsland is part of the Fenix Outdoor Group where OrganoTex is already represented with its range of PFAS-free, biobased and biodegradable textile- and shoe impregnation products through Naturkompaniet in Sweden and Norway, as well as Partioaitta in Finland. With Friluftsland as a new reseller, the international expansion of OrganoTex continues to Denmark in line with OrganoClick’s expansion strategy. “We are very much looking forward to initiating the collaboration with