Swedish Payair first in Europe with purchase of fishing license via mobile
A fishing organisation in Swedish Medelpad is first in Europe to offer anglers to buy their fishing license with their mobile phone. This can easily be done directly in a newspaper ad or on location at the lake where fishing will take place. This has been made possible in cooperation with Swedish Payair, a leader in mobile commerce.The organisation takes care of a number of lakes for recreational fishing in the area and is planting out char and trout in the lakes each year. In recent years it has become increasingly difficult to raise money through traditional selling of fishing licenses.
