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With my knowledge and long experience in the industry, I hope to make a difference, for end customers and hairdressers alike.
Tess Niva
With Pro Tape, we wanted to develop a premium product for customers who place particularly high demands on quality, precision and end results!
Peter Wahlström, Purchasing Manager at Rapunzel of Sweden
It is a very fun and exciting launch where we have really involved ourselves, our own hairdressers and our customers to get the very best result.
Tove Virding
It’s very inspiring to work with so talented and independent women, it’s just what Rapunzel stands for.
Eva Fraenkel
Rapunzel is an impressive company whose business concept, products, CSR work and rapid expansion have inspired me.
Tobias Mattsson
I love these colors because I really feel that they are a blend of cool and classic colors that can either bump up your look or just blend nicely into your hair.
Chad Wood
Our new product works well as an everyday tool to cover bald patches as well as the perfect accessory for a party.
Maria Lindberg, Wig Specialist
I’ve been using Rapunzel extensions for years and love the quality of hair, easy application, and range of colors!
Justine Marjan
Rapunzel of Sweden’s growth and development has really impressed me and to now be part of the company's continued expansion feels like an exciting challenge.
Eva Fraenkel, impending CMO
We have worked for a long time to develop products with all the necessary qualities required to suit products that work well and provide great results to both hair extensions as well as a client’s natural hair. Finally, we are ready to launch the first three products.
Malin Forsberg, Product Developer at Rapunzel of Sweden
I’m so excited about this Rapunzel of Sweden collaboration with Mane Addicts. Because for me I’m a girl on the go (…) and I need to have a case that I can take on the go with me and keep all my extensions organized by color so for me it’s a dream-come-true collaboration.
Jen Atkin
I have followed the progress of Rapunzel of Sweden and Ida Backlund’s journey for several years and am impressed with the company’s development. My goal is, together with Ida and the other employees, to take the company into further expansion.
Sofia Bertills CEO
It feels fantastic to receive this award, it really means a lot to me, especially considering what Rapunzel means me. It's wonderful to see how much the wigs have helped everyone else.
Kajsa Boman
I have worked with many different hair companies and think that Rapunzel’s extensions are totally fantastic. Such great quality, you can wash them again and again and they stay just as beautiful. Rapunzel’s hair really stands out from the others!
Jen Atkin
We are ready for Malmö, now we also hope that Malmö is ready for us.
Elin Kämpeback, Salon Manager at Rapunzel of Sweden.
This year’s Digital Gazelle is the true definition of the word, she is truly a company founder. We not only want to congratulate you, above all we want to say thank you for you really are a Generation Why. You inspire, hopefully even the next generation, Generation Why Not.
Gustav Radell, Google Sweden.
“A Clip-on set is perfect when you want your hair to be longer and thicker for a prom or a photo shot. Easy to attach and remove. I used two different clip-on sets to get a colour which worked well with my own hair.”
Zara Larsson
Together we become stronger and together we can create better possibilities for more women to take the first step to entrepreneurship, not only in Sweden but all around the world.
Ida Backlund
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Rapunzel of Sweden appoints former Hairtalk COO to the role of Creative Product Development Manager

Rapunzel of Sweden continues to successfully strengthen its management team and is recruiting Tess Niva, former COO at Hairtalk Sweden. Bringing lifelong experience from the hairdressing and hair industry, Tess will work on product development and strengthen Rapunzel of Sweden’s hairdressing collaborations and its own salon business. "I’ve been following Rapunzel since the early 2000s and am really looking forward to being part of this creative and  successful team. With my knowledge and long experience in the industry, I hope to make a difference – in particular by developing and

Rapunzel of Sweden expands its tape-on hair extension range with Pro Tape Extensions

In 2020, Rapunzel of Sweden has continued to build upon its competitive, attractive and exciting range. Now the hair extension brand is introducing a new product, its third this year. Rapunzel of Sweden launches Pro Tape Extensions.   Pro Tape Extensions is the latest innovation in tape-on hair extensions, with hair-covered attachments.They provide seamless results and maximum comfort, and feature attachments that blend perfectly into the wearer's own hair.Pro Tape has been developed in collaboration with Rapunzel's product development team and some of Sweden's leading hair

Rapunzel of Sweden adds 17 new colors to their collection – Balayage and Colormelt

For over 12 years as Scandinavia's leading hair extensions brand, Rapunzel of Sweden has grown to be one of the largest brands also across several European markets, always being inspired by the customer's experience and impression. In response to the newest trends and individual customer wishes and needs, Rapunzel of Sweden presents a completely new color range and adds 17 new colors to their collection – Balayage and Colormelt.“We have acknowledged a great need and desire  for our customers to bring in even more natural hair colors with more life, and colors that matches existing hair

Rapunzel of Sweden in multiple exciting influencer collaborations 2019

Several influencers are going to do exciting partnerships this year with Rapunzel of Sweden. An all new YouTube-boost and influencers that regularly will be shown in all channels of the company.At the beginning of 2019 Rapunzel of Sweden can report multiple exciting partnerships through the year. Rapunzel’s official YouTube-channel will have a takeover by the Swedish influencers Anna Pankova and Amanda Strand. They both have a big following on social media and great personalities and will create content including step-by-step guides, tutorials and hair inspiration. -          We have

Tobias Mattsson new CEO of Rapunzel of Sweden

Tobias Mattsson will take over as the new CEO of Rapunzel of Sweden, effective October 1, 2018. He comes most recently from his role as the CEO of the e-commerce company NordicFeel."With Tobias Mattsson's extensive international experience in managing and developing e-commerce companies, Rapunzel of Sweden is now securing the additional competence to continue developing the company as a leading player in hair extensions and related services and products as an international brand," says Arthur Engel, Chair of the Board of Directors for Rapunzel of Sweden. Tobias Mattsson comes most

Summer news from Rapunzel of Sweden

Rapunzel of Sweden launches three news in limited edition for summer. A new anti-static leave-in spray that shreds and moisturises hair, a headband and a real-hair scrunchie for the ultimate "messy bun". The news is perfect for warm and lazy days at the beach, they can be styled both together or separately.Hair Scrunchie Rapunzels Hair Scrunchie in real hair gives you a trendy hairstyle in no time! With Hair Scrunchie you can quickly create a stylish look. The hair scrunchie has an genuine hair around the hairband and you can easily create a your favorite hair style and at the same

Rapunzel of Sweden presents - The Chad Wood Collection

Rapunzel of Sweden are proud to present the collaboration with Hollywood stylist Chad Wood. Rapunzel and Wood have together developed a whole new series of extension colors for three different extension methods.Chad Wood is an eminent hair stylist based in Hollywood. With a wide range of expertise and experience in hair styling, he has created hair-magic in fashion, print and television. Woods impressive portfolio includes celebrities such as Jessica Alba, Vanessa Hudgens and Mila Kunis, and it is from his customers Wood found his inspiration for the new collection with Rapunzel of Sweden.

New Conditioner Spray in Limited Edition from Rapunzel of Sweden

In December, Rapunzel of Sweden launches the leave-in spray Sweet Winter in a limited edition. A new conditioning spray with anti-static and anti-frizz effect, that adds moisture to the hair.Rapunzel's new conditioning spray is softening, adds shine and eliminates static. It contains hydrolysed proteins that increase and maintain the amount of moisture in the hair, as well as chamomile extracts that have a soothing effect on the hair and scalp. It is also entirely sulphate and paraben free. Leave-in spray Sweet Winter has a mild and sweet scent with elements of vanilla and caramel that

Rapunzel of Sweden launches new hair care series for blond hair

Rapunzel of Sweden has launched a new hair care series specially developed for blond hair – Silver. The series neutralises yellow tones and gradually changes the warm blond hair colour cooler. It is 100% vegan and works just as well on your own hair as it does on extensions.Rapunzel’s new silver series contains violet pigment and blackberry extract which gradually reduces the yellow tones in blond hair. The series works just as well on natural hair as it does on extensions and gives the hair a cooler tone as well as nurturing and building up the hair. Rapunzel Silver series consists of

Rapunzel of Sweden launches new Hair Extensions product - Easy Clip-in

Rapunzel of Sweden introduces their latest hair extensions innovation, Easy Clip-in. A brand-new product that is easy to attach and can be used to create volume and color effects, for all hair types.Easy Clip-in is made of top quality real hair and has a smart v-shape section that is attachable with clips in the middle parting. The hair is soft and can effortlessly be curled, flat-ironed and shaped into different hair styles, making it easy to handle. The Easy Clip-in is available in 15 natural colors and can be cut to fit both short and long hair. The new hair extension is excellent for

Rapunzel of Sweden launches scented candles

Rapunzel of Sweden is launching scented candles with three different aromas - Fleur de Coton, Summer Delight and Ocean Breeze. They all have a creamy and rich aroma that give your home a serene atmosphere, suitable for various occasions.Rapunzel's scented candles are made of paraffin wax and high-quality fragrances. The candles have a beautiful flame that burns up to 35 hours and gives every room a fresh scent. The candles’ containers have a stylish design with transparent glass in three different colors, all decorated with a beautiful gold pattern. Fleur de Coton fills the room with a

Rapunzel of Sweden launches a new product – the hair piece for balding people and those wishing for more volume

Rapunzel of Sweden launches a new product specifically developed for those wanting more volume on the top of their head. The Rapunzel Top Piece is made of top quality real hair and comes in 10 different natural colours. It’s the perfect way to hide thinning hair and bald patches, and can also be used with hair extensions.The Rapunzel Top Piece is made of real hair attached to net. This net, coupled with the natural hair, enables easy parting and gives a natural look. The easy application with clips only takes a few minutes and the result is astonishing. The Rapunzel Top Piece gives

Rapunzel of Sweden collaborates with Hollywood stylist Justine Marjan

Rapunzel of Sweden  recently started a collaboration with Hollywood stylist Justine Marjan, who amongst other things holds the title of ”The Queen of Braids” and is one of the world’s most written about stylists with clients such as Kim and Khloe Kardashian, Olivia Culpo and Shay Mitchell.Justine Marjan started her career as a stylist 10 years ago, under the mentorship of celebrity stylist Jen Atkin where she learnt to master celebrity styling and has since created some of the most iconic looks on some of the world’s most glamorous and influential stars.

Eva Fraenkel new CMO at Rapunzel of Sweden

In order to further strengthen and develop the company towards our ambitious targets Rapunzel of Sweden have recruited Eva Fraenkel as new Chief Marketing Officer.The recruiting of Eva Fraenkel to Rapunzel of Sweden secures additional expertise to further develop the company's international expansion. Eva will be responsible for the company's marketing of both e-commerce and the salon business and comes from a position as Marketing Director at Gudrun Sjödén where she worked with their successful international expansion. Previously, Eva held senior positions in companies Indiska, Åhléns and

Rapunzel of Sweden launches new series of hair styling products

Rapunzel of Sweden launches a whole new hair styling product series designed for hair extensions. The three products being launched are Salt Spray, Heat Protection and Leave-in Cream, all under the Rapunzel® brand. Further products in the styling series are due to be released in 2016.Hair extension company Rapunzel of Sweden recently released the first products in their new hair styling series. The products consist of salt spray, heat protection and leave-in cream, all under the brand Rapunzel® and adapted to the specific characteristics required if you have hair extensions attached. -

Mane Addicts for Rapunzel of Sweden

Rapunzel of Sweden launches a new series of storage and styling bags for extensions. The bags have been developed in cooperation with the hair stylists behind Mane Addicts, a company and internet platform founded and run by Hollywood stylist Jen Atkin.Mane Addicts is a company and an internet platform for professional stylists based in Los Angeles, United States. The company was founded by Hollywood stylist Jen Atkin, who together with her crew also runs it and promotes collaborations with stylists around the United States and rest of the world. Many stylists are now choosing to work with

Sofia Bertills the new CEO for Rapunzel of Sweden

In order to further strengthen and develop the company towards our ambitious goals, Rapunzel of Sweden has recruited Sofia Bertills as our new CEO. The new employment means that Ida Backlund, the company founder, will not only work actively with the company vision in the Board of Directors but also move into a new role as Brand Director in which she will focus on brand Rapunzel of Sweden.By recruiting Sofia Bertills, Rapunzel of Sweden further secures its competence in continuing to develop the company to both a leading player in the hair extension market as well as an international brand.

Rapunzel of Sweden and Valedo in partnership for continued growth

Rapunzel of Sweden and Valedo Partners has entered into a strategic partnership for continued expansion and growth. The partnership with Valedo involves an input of both capital and expertise to establish the company as an international brand and leader in hair extensions and related services and products."I am so proud of our dedicated staff, and grateful for the amazing feedback we receive from customers all over the world. We have succeeded in creating that which many thought was impossible - a global hair extension brand. With the support of Valedo as a strong partner and the new

Rapunzel vs. Cancer Foundation donates SEK 200 000 for cancer research in Tanzania and Cancer Rehabilitation Fund

Last night leading hair extension company Rapunzel of Sweden held their annual gala at their premises in Umeå. The Rapunzel vs. Cancer Foundation handed out SEK 200 000 for cancer research and rehabilitation as well as introducing their new Board member, Marcus Schmitt Egenolf, consultant and professor of dermatology at the University of Umeå.Last night the red carpet was rolled out at Rapunzel of Sweden's premises in Umeå. On the guest list were a small number of specially invited guests who were informed a little about the work that Rapunzel vs. Cancer Foundation has undertaken over the

Top Hollywood stylist Jen Atkin visits Rapunzel of Sweden

Hollywood stylist Jen Atkin spent two days this week at Rapunzel of Sweden in Umeå, Sweden, holding courses and doing demonstrations. Usually she spends her time styling the likes of Khloe and Kim Kardashian, Jessica Alba, Nicole Kidman and Katy Perry and she has also done several magazine front cover stylings for US Vogue and others. She is an extremely happy Rapunzel customer and especially appreciates the very high quality of the hair.- I have worked with many different hair companies and think that Rapunzel’s extensions are totally fantastic. Such great quality, you can wash them again

Rapunzel of Sweden establishes new salon in Malmö, Sweden

- Coming closer to their Southern Swedish and Danish customers At the end of July Rapunzel of Sweden will open the doors to a newly established salon in Malmö, Sweden.  Located at the centre of town on Storgatan and with roughly 250m2 boutique, salon and warehouse area the company hopes to reach even greater highs.  With this new investment they also hope to come much closer to their Danish customers.Renovations are in full progress at Rapunzel’s new site on Storgatan in central Malmö, Sweden.  At the moment the windows are covered by  hair but in just a few weeks short haired customers

New out today!  Rapunzel Everyday Volume

Today Rapunzel of Sweden launches the new volume hair piece for your hair – Everyday Volume. The product has been developed to give you several style solutions with one and the same product. Everyday volume can be used as a ponytail, a hair bun, for volume and for having an extra thick and long fishbone braid.-          I’m so pleased to be able to present a single product with so many different uses. We can meet the needs of women wanting thicker hair while at the same time provide them with something which can be used in so many other different ways with a single product! Says Jessica

Rapunzel launches new hair brush collection

Rapunzel of Sweden, the hair extension company, recently launched a new collection of hair brushes. The collection called Golden Brushes by Rapunzel consists of four brushes with different characteristics together with a practical brush holder.  Before product launch Rapunzel held a competition via Instagram for their customers to find the best name for each brush.  Suggestions flooded in and Rapunzel has now chosen the lucky winners.Rapunzel of Sweden has increased their hair care product selection with four new brushes and a practical holder.  The new collection, called Golden Brushes by

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