US Streaming Market Grows, but Subscribers Plan to Cut Back
Almost half of subscribers plan to cancel one or more subscriptions within the next twleve months, however, streamers can fall back on other commercial levers such as ad-supported plans to drive growth.[Boston, July 17, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime for paid content and more subscriptions per user, the study finds that the US streaming market remains strong. Despite this there are clear headwinds, including ‘subscription fatigue’ and growing competition from social media content. “