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Simon-Kucher & Partners is a global consulting firm with more than 1,600 professionals in 41 offices worldwide focusing on TopLine Power®. Founded in 1985, the company has 35 years of experience providing strategy and marketing consulting and is regarded as the world’s leading pricing advisor.

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  • Anne Angenvoort

    Senior Public Relations Manager


    Im Zollhafen 24 50678 Köln
    0049 221 36794 387
    http://simon-kucher.com

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    In the past, building up internal market access capabilities of digital products and services was a top priority for healthcare companies. Now, the topic of uptake is moving to the center of conversations. To achieve commercial success, companies need to diligently plan their go-to-market strategy – from obtaining market access to generating uptake.
    Jan Bordon, Digital Health expert and partner at Simon-Kucher
    The IVD industry need to prioritize pricing and monetization initiatives while the imaging industry should increase efforts on customer segmentation, product innovation, as well as pricing.
    Dr. Michael Keller, partner elect and diagnostics industry expert at Simon-Kucher & Partners.
    Considering these numbers, it can quickly lead to 20 million potential British customers for Amazon Pharmacy in one fell swoop. It would immediately gain a significant market share and be among the top online pharmacies in the UK. Existing platforms and pharmacies must get prepared and find a way to retain their existing customers and take advantage of their omni-channel presence.
    Christian Rebholz, Partner at Simon-Kucher & Partners
    It’s interesting to see, that this reduced price pressure apparently also leads to fewer price wars: Less than half of medtech companies are currently caught up in a price war, down from 72 percent in 2019. The decreasing price pressure will enable companies to be more bold when challenging the status quo and exploring new business models in light of COVID-19.
    Omar Ahmad, partner and head of the global HealthTech cluster at Simon-Kucher
    We are super proud to welcome seven true industry and subject-matter experts and great personalities to our global Healthcare and Life Sciences partnership. Together we are able to further deepen our subsector specialization, our physical coverage in the world’s biggest healthcare markets as well as to expand our range of TopLine consulting services. Moving forward we are excited to serve our clients even more holistically in optimizing their R&D investment returns and in unleashing incremental profitable growth of established businesses.
    Jörg Krütten, Global Head of Healthcare and Life Sciences at Simon-Kucher
    For healthcare companies whose offerings also include digital solutions and apps, this development in Germany offers completely new opportunities.
    Jan Bordon, Partner and digital health expert at Simon-Kucher & Partners
    Again and again, we’re seeing in the packaging industry that sustainability is often viewed as a ‘hygiene factor,’ one that is interesting to customers and only serves to create a positive image for the company. It is quickly labeled a marketing topic and not actively promoted as a growth path to, for example, develop new products for the mass market.
    Dr. Daniel Bornemann, Partner and expert for the Paper & Packaging industry at Simon-Kucher & Partners
    Price is still the number one criterion for healthcare consumers, and it is key for deciding whether they buy online or in a brick-and-mortar pharmacy. However, comfort and convenience are also playing an increasingly important role in consumers’ shopping behavior.
    Christian Rebholz, consumer healthcare expert and Partner in the global Life Sciences division at Simon-Kucher & Partners
    Our aim is to provide clients with comprehensive support on all commercial matters related to the introduction of new products and technologies and to maximize return on their R&D investments. Excellence in the area of commercial strategy is an essential component in this regard, and we are very pleased Dr. Simone Seiter has decided to join us. She and her team have extensive international consulting experience, superbly complementing our specialist knowledge.
    Jörg Krütten, Global Head of Healthcare and Life Sciences at Simon-Kucher
    There is no one-size-fits-all solution for implementing digital strategies in Life Sciences. It doesn’t matter whether a digital or a commercial team is responsible. In the end, the parties involved must be clear about the commercial options that new digital solutions provide. The company must ensure it has expertise on commercial market access in the digital context and make the necessary resources available with support from every department.
    Jan Bordon, Senior Director and Digital Health expert at Simon-Kucher & Partners
    Very few study participants would reject the DTC genetic tests due to ethical concerns, such as newborn screening. Personal data, on the other hand, is a very sensitive topic, and providers should make sure users feel protected and that their privacy is guaranteed.
    Dr. Michael Keller, Senior Director at Simon-Kucher
    Smart packaging offers many new applications. Protecting the brand, preventing theft, ensuring quality, and optimizing logistics, just to name a few.
    Dr. Daniel Bornemann, Partner at Simon-Kucher & Partners
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    Global Automotive Study 2024: Consumer Confidence Rebounds as Demand for Leasing, EVs, and Digital Features Accelerates

    Simon-Kucher’s global automotive study highlights increased optimism, with consumers showing stronger interest in flexible ownership models, electric vehicles, and advanced digital technologies.[London, 29 October 2024] – The Global Automotive Study 2024 from Simon-Kucher, a leading global growth consultancy, paints an optimistic picture for the automotive industry, despite a backdrop of economic uncertainty. The study, which surveyed over 7,000 respondents across key markets, highlights a renewed consumer confidence, with a nine percentage point increase in those who feel positive about

    Simon-Kucher's Holiday Report: 2024 Spending Up 8.4 Percent but Election Concerns Linger

    Analysis of 1,000 US consumers reveals how youthful “doom spending” and election concerns could help or hurt an optimistic holiday season.BOSTON, Mass. October 24, 2024 – Simon-Kucher , the leading global growth consultancy, today published its sixth annual Holiday Shopping Report , revealing: · Consumer holiday spending is expected to be 8.4 percent higher than it was in 2023 · 48 percent of Americans say the outcome of the US presidential election will affect their holiday spending

    Global Streaming Market Faces Turbulence Amid Subscriber Shake-Ups

    Simon-Kucher’s 2024 Global Streaming Study reveals that streaming services face unprecedented demand for unique content opportunities[Singapore, July 18, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime and more subscriptions per user, the study finds that the global streaming market remains strong. Significant shifts are visible in subscription dynamics and content preferences. “Streaming is at a fascinating crossroads,” said Lisa Jaeger, Managing Partner of Technology, Media & Telecom at Simon-Kucher. “

    US Streaming Market Grows, but Subscribers Plan to Cut Back

    Almost half of subscribers plan to cancel one or more subscriptions within the next twleve months, however, streamers can fall back on other commercial levers such as ad-supported plans to drive growth.[Boston, July 17, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime for paid content and more subscriptions per user, the study finds that the US streaming market remains strong. Despite this there are clear headwinds, including ‘subscription fatigue’ and growing competition from social media content. “

    Australian Streaming Market Faces Turbulence Amid Subscriber Shake-Ups

    Simon-Kucher’s 2024 Global Streaming Study reveals that streaming services face unprecedented demand for unique content opportunities[Sydney, July 10, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime and more subscriptions per user, the study finds that the Australian streaming market remains strong. Significant shifts are visible in subscription dynamics and content preferences. “Streaming is at a fascinating crossroads,” said Chris Petzoldt, Managing Director Simon-Kucher Oceania. “Number of

    Global Streaming Market Faces Turbulence Amid Subscriber Shake-Ups

    Simon-Kucher’s 2024 Global Streaming Study reveals that streaming services face unprecedented demand for unique content opportunities[London, July 8th, 2024] – Simon-Kucher, a leading global growth consultancy, has released its 2024 Global Streaming Study. Showing increased screentime and more subscriptions per user, the study finds that the global streaming market remains strong. Significant shifts are visible in subscription dynamics and content preferences, with meaningful implications for the UK streaming market.  “The streaming market is at a really interesting place at the moment,”

    Travel Trends 2024: Global Report Unveils a Polarized Market Shaped by Luxury and Spontaneity

    Simon-Kucher’s study highlights soaring demand for personalized travel, Gen Z’s appetite for adventuring flexibly, and the rising expectation for sustainability[London, 2 July 2024] - In its latest Travel Trends report, Simon-Kucher reveals a nuanced picture of the travel landscape for 2024. The study, conducted with over 5,400 global respondents, underscores significant variations in travel budgets, preferences, and behaviors across different demographics. “The travel industry is experiencing significant changes, influenced by diverse traveler preferences and evolving economic

    Simon-Kucher Appoints Five New Partners in its Global Healthcare & Life Sciences Sector

    Boston/Toronto, June 26, 2024 – Simon-Kucher, a global consulting firm, has appointed Bryan Ciampa, Christoph Engelke, Sinead O’Sullivan-Carty, Stéphane Ricoult, and Dmitry Goldenberg as the newest Partners in its global Healthcare & Life Sciences sector. The five new Partners are spread across North America (Ciampa is based out of the firm’s Toronto office, Goldenberg is based out of New York, and Ricoult is based out of Boston) and Europe (Engelke works from the Munich office and O’Sullivan-Carty is based in London).Ciampa has been with the firm since 2014 and advises pharmaceutical and

    New Survey Uncovers Customer Satisfaction within UK Financial Services

    Self-Directed Investment Platforms Rated Highest for Value in Latest Simon-Kucher Consumer Duty Survey[London, 24 June, 2024] - Simon-Kucher has unveiled its latest Consumer Duty Customer Survey, providing critical insights into how UK financial service providers perform across key customer satisfaction metrics. Conducted in April 2024 with over 3,000 respondents, the survey highlights significant challenges and opportunities in the financial services sector under the Consumer Duty framework. The survey canvassed customers from various financial subsectors, including Self-Directed

    Abde Tambawala joins Simon-Kucher as Partner in Technology, Media, and Telecom

    Boston, June 18, 2024 – Simon-Kucher, a global strategy and growth consultancy, recently welcomed Abde Tambawala as the newest Partner to the Technology, Media, and Telecom sector. He will be a leader in our San Francisco office focusing on Revenue Strategy and Monetization. Abde brings comprehensive experience crafting and executing effective go-to-market strategies, optimizing sales productivity, and enhancing growth through monetization efforts. Additionally, he has developed high-performing revenue teams in key leadership roles at companies such as Atlassian, Intercom, and Cisco

    Consulting Firm Simon-Kucher Receives Accolades in Forbes and Vault Rankings

    [Boston, MA] [March 26, 2024] – Simon-Kucher, a global consultancy, is proud to announce its recent recognition in several prestigious industry rankings. The firm is honored to be included in Forbes’ list of America’s Best Consulting Firms, and recognized by Vault as one of the Most Prestigious Consulting Firms and one of the Top US Consulting Firms for Pricing, Sales & Marketing.Forbes’ list of America’s Best Consulting Firms  is a highly respected annual ranking that showcases the top consulting firms across

    Revolutionising Neobanking: unlocking profits and sustained growth

    With funding becoming scarcer, neobanks face mounting pressure to transition from unchecked growth to a focus on profitability. Over the last 18 months, the number of new neobank launches barely exceeds the number of closures. However, both revenues and customer numbers continue to rise impressively.[London, 31st October 2023] – A significant shift is underway in the neobanking sector. Rather than prioritising rapid expansion, profitability is now under the spotlight. The 'Future of Neobanking – Profits at the End of the Tunnel' report by global consultancy Simon-Kucher delves into this

    Revolutionizing Neobanking: unlocking profits and sustained growth

    With funding becoming scarcer, neobanks face mounting pressure to transition from unchecked growth to a focus on profitability. Over the last 18 months, the number of new neobank launches barely exceeds the number of closures. However, both revenues and customer numbers continue to rise impressively.A significant shift is underway in the neobanking sector. Rather than prioritizing rapid expansion, profitability is now under the spotlight. The 'Future of Neobanking – Profits at the End of the Tunnel' report by global consultancy Simon-Kucher delves into this evolving industry landscape,

    As retailers face consumer skepticism, stockouts should be front of mind as shoppers prepare to hit the stores for last-minute deals

    Insights from Simon-Kucher’s Fifth Annual Holiday Shopping Trends Study[Boston, MA, October 17, 2023] — In its fifth annual Holiday Shopping Trends Study, leading pricing and strategy consultancy Simon-Kucher has unveiled insights that will shape the retail strategies for the 2023 holiday season and beyond. As Black Friday participation remains robust, there are shifting consumer dynamics and headwinds that retailers must navigate to secure success.  Though inflation appears to be stabilizing, consumer fatigue will continue to be an unavoidable dynamic for retailers this holiday season.

    The clash continues for streaming market share – but with consumers considering canceling subscriptions and potential price increases threatening churn rates, the key players must prove their value

    Simon-Kucher’s recent Global Streaming Study reveals that consumers perceive only minor differences across offerings from dominant players such as Netflix and Amazon, and appetites for new offerings are growing  · 20-40 percent of subscribers are considering canceling streaming subscriptions within the next year, even before considering price increases · A further 40 percent of subscribers would consider canceling if prices increased by 20 percent · The majority of subscribers expect streaming prices to rise next year, particularly for Netflix (64 percent expect a price increase)

    The clash continues for streaming market share – with consumers considering cancelling subscriptions and potential price increases threatening churn rates, the key players must prove their value

    Simon-Kucher’s recent Global Streaming Study reveals that Australian streamers perceive relevant differences in overall platform performance, and that there is appetite for new offerings · ~15-40 percent (dependent on provider) of Australian subscribers are considering cancelling streaming subscriptions within the next year, even before considering price increases · Around 45 percent of subscribers would consider cancelling if prices increased by 20 percent · Most subscribers expect streaming prices to rise next year, particularly for Disney+ (68 percent expect a price increase)

    The clash for streaming market share continues - with consumers considering canceling subscriptions and potential price increases threatening to drive churn rates, key players must prove their value

    Simon-Kucher’s recent Streaming Study reveals that UK consumers perceive the price-value relationship of many global and local streaming offerings to be shifting out of balance, while appetites for new offerings are growing  · Up to 40 percent of subscribers are considering canceling streaming subscriptions within the next year, even before considering price increases · A further 16 percent of subscribers would consider canceling if prices increased by 10 percent · Most subscribers expect streaming prices to rise next year, particularly for Netflix (71 percent expect a price

    Cost of living is starting to impact vacation plans, while sustainability and personalization emerge as key requirements for today’s traveler

    According to a recent study, just over 30 percent of travelers will not go on a vacation this year, with financial concerns being the leading reason; nearly 1 in 3 are willing to pay more for sustainable options[Boston, US July 18, 2023] – The recent US results to the Travel Trends 2023* study by global consultancy Simon-Kucher reveals that nearly 30 percent will not go on vacation this summer, largely due financial constraints – the cost-of-living crisis is driving consumers to prioritize essential expenses and avoid traveling during the peak season. The study, which included 765 US

    As the growth of streaming slows, service providers need to leverage their opportunities wisely

    Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that streamers are doubling down on price being the most important purchase criterion, followed by breadth of content available· Simon-Kucher surveyed more than 1,000 consumers from the United States on their streaming behaviors and preferences · Only 42 percent of respondents indicate they stream more compared to last year, a decline of 14 percentage points as compared to the 2022 study · The gap between free online services and paid subscription services is

    As the growth of streaming slows in the UK, providers face an increasingly saturated market

    Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that streamers are doubling down on price being the most important factor when making a subscription decision · Simon-Kucher surveyed more than 12,000 streaming consumers from across 12 countries around the world on their streaming behaviors and preferences, of which over 1,000 were based in the UK   · Only 38 percent of respondents in the UK indicate they stream more compared to last year, a decline of 10 percentage points compared to the 2022 study · The

    Cost-of-living is starting to “bite” vacation plans, while sustainability and personalization emerge as key requirements for the post-pandemic traveler

    According to a recent study, 14% of travelers will not go on a vacation this year, with financial concerns being the leading reason; at the same time 27% are willing to pay more for sustainable options, indicating the increasing need for sustainable holidays[London], [13 July, 2023] –The recent Travel Trends 2023* study by global consultancy Simon-Kucher  reveals that 14 percent of UK consumers will not go on vacation this summer, largely due financial constraints – the cost-of-living crisis is driving consumers to prioritize essential expenses and avoid

    As the growth of streaming slows, service providers need to exploit their opportunities wisely

    Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that Australian streamers are doubling down on price being the most important purchase criterion, followed by breadth of content available. · Only 36 percent of respondents in Australia indicate they stream more compared to last year, a decline of 13 percentage points as compared to the 2022 study · The gap between free online services and paid subscription services is starting to close, with free online services accounting for 33 percent of total streaming time (

    Recent study reveals shifts in consumer sentiment and trends amid most volatile automotive market ever

    With uncertainty mounting, price is the single most important  factor in purchase decision – significantly more so than previous years. However, consumers find value-related criteria such as drive technology and brand more important than price-related criteria overall.[Boston, U.S. July 6, 2023] –The 2023 Global Automotive Study*, conducted by global consultancy Simon-Kucher, reveals that a significant portion of car buyers across the world feel uncertain about the economic environment: half of those surveyed expect a decrease in purchasing power and three out of five customers say they

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