Will Beckham be remembered for his football talent or his celebrity status?
With David Beckham hanging up his boots and retiring from football, we’re revisiting his sporting career and legacy. The article ‘When Becks came to Sydney: multiple readings of a sport celebrity’ (Soccer & Society, vol. 11, issue 3) analyses the social and cultural effects of a 2007 Beckham visit to Australia , revealing how his carefully orchestrated, almost Hollywood-like appearances tapped into a multitude of burning issues relevant to Australian sporting culture and Australian identity in general. The article supports the on-going debate about his fame by questioning whether it