Must women be seen to be heard? Voice and gender bias in TV adverts
This article in Communication and Critical/Cultural Studies examines the voice in TV advertising and its relation to visual image and gender. Do advertising voiceovers affect consumer perceptions of gender? Using quantitative and qualitative analysis, Pedelty & Kuecker test their hypotheses on these issues. Their fascinating results reveal some thought provoking insights into audio visual media gender representations. Having trawled through 1000 plus TV ads, it was found that 80% of voiceovers are male. Moreover any