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Marketing higher education onlineOver the past 15 years, the National University of Singapore’s website has changed dramatically. But it’s not just new technology that’s been driving the changes. Two scholars argue that the main force behind the radical revamp is the on-going marketization of higher education, as “universities morph into corporate entities”. Yiquong Zhang and Kay L. O’Halloran examined six different versions of the NUS homepage from 1998 to 2012. They studied the text as well as the colours, images, hypertext, typography and layout used, and reveal their findings in the