Knowledge or Entertainment - which would you pay for?
From firewalls to metered access, news organisations have invented many ways to make readers pay for their content online. But the vital question of which readers are more willing to pay than others has been largely neglected – until now. Over 500 American adults were asked what factors affect their willingness to pay in a study by Manuel Goyanes, from the Universidad Carlos III de Madrid. Before revealing his results in the current issue of Journalism Practice, Goyanes explains just what the paid online news model is up against, stating that “[This] study shows that online users were