Don’t be Evil? How Google Instant perpetuates stereotypes
Google Instant does more than just help users find the information they’re looking for quickly. It also perpetuates racist, sexist and homophobic stereotypes through its auto-complete function. That’s the conclusion of Lancaster University scholars Paul Baker and Amanda Potts, who reveal their findings in the current issue of Critical Discourse Studies . Google Instant uses complex algorithms to guess what a user is searching for, from the moment he or she begins to type. While Google’s developers claim this innovation