The body positive movement: A consumerist revolution?
The body positive movement seeks to defy media projected bodily stereotypes, celebrate diversity and encourage bodily self-appreciation, warts and all! Does the body positive movement bring deliverance from uniformity or further fuel the consumer-led obsession with self-image? This article in Feminist Media Studies uses body positive websites: Lady Gaga’s ‘Body Revolution’, ‘My Body Gallery’ and ‘Stop Hating Your Body’ to investigate further. The study asks ‘body positive movement, helpful or harmful?’ The sites promote sharing of self-images, personal accounts of body image experiences