Walking dead gone viral.
Crisis communication and humorous messages in the social media age.As far as pop culture goes, it is hard to beat the current zombie upsurge; from TV drama like “The Walking Dead” to movies such as “Resident Evil”, the devilish figures have invaded public consciousness. They are apparently popular in public relations, too, judging by the number of campaigns using zombie-related humour to generate buzz on social media platforms. But how successful are these PR strategies in the context of risk communication? A new study published in the National Communication Association’s Journal of Applied