Mr Green signs up for NetEnt and Ve joint venture in pioneering igaming media buying programme.
Multi-award-winning Mr Green, which offers online casino, sportsbook and live casino in 12 countries, has signed up for the NetEnt and Ve joint venture to benefit from the largest data-collaboration of its type in the industry.The NetEnt and Ve-powered services will enable Mr Green to be more accurate and precise in its marketing activities, thanks to a first-to-market programmatic solution. It combines NetEnt’s global data with Ve’s Demand Side Platform (DSP), to improve online player acquisition and retention through greater personalisation and targeting. Oskar Mühlbach, MD of Mr Green