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This year's prize winner shows great innovation spirit and that the Swedish textile industry is at the forefront. COLOREEL, as the innovation is called, revolutionizes the technological possibilities for industrial embroidery. The innovation shortens production times and allows for embroidery in the precise colors you want. Also, for the first time, it is now possible to produce gradients in the embroidery
Minoo Akhtarzand, Chairman for the foundation SKAPA. She is the governor of Västmanlands county and deeply engaged in innovation.
It feels inspiring that we can now call ourselves Swedish champions of innovation after so many years of hard work. It is strong proof that the whole Coloreel team has accomplished something beyond the ordinary. We are now in the middle of a strong expansion and are fully focused on bringing our first thread coloring product to the market
Joakim Staberg, Innovator & Founder of Coloreel
FINALLY, after many years and so much hard work, we have now launched our first product! The market response is exceptional and it’s very inspiring that people came to Paris from all over the world just to meet with us
Joakim Staberg, Founder and Innovator at Coloreel
I feel proud and happy, all the visitors were impressed, both the ones we have had contact with earlier and the new ones we meet for the first time. We have every feature people ask for in the Coloreel unit and that feels great
Magnus Hellström,”VP Sales & Marketing at Coloreel
We have the whole package, a unit that colors thread instantly in a more sustainable way and a colorization tool to create amazing embroidery designs. It is now clear; we will truly revolutionize the whole embroidery industry
Mattias Nordin, CEO at Coloreel
Coloreel is the most exciting innovation to happen in the world of embroidery for the past 20 years! This technology will change the way many embroiderers work forever
Tony Dorsey, CEO at AJS Embroidery, Coloreel distributor for the UK and Ireland market
We think that the Coloreel Technology will be the next step in the future of the Embroidery Business. No more color restrictions will help to create designs without any barriers
Torsten Preiss, CEO at Barudan Deutschland, Coloreel Distributor for Germany, Denmark, Austria and Switzerland (German-speaking part)
It's one of those revolutionary game changers which are a full stop between past and future. We hardly understand how we were able to meet or keep in touch without smartphones only ten years ago or how we managed to travel everywhere without GPS. Very shortly we will think about how we've been able to embroider for so many years without Coloreel technology
Francisco Fandos, CEO at Grupo FB Maquinaria S.A., Coloreel Distributor for Spain and Portugal
With their many years of experience and expertise in the embroidery market; I feel confident that the distributors will be able to sell our revolutionary product
Magnus Hellström, VP Sales & Marketing at Coloreel
It feels amazing! Coloreel is an extremely exciting company with huge potential and it's extra fun to be apart of building the company at such an early stage
Benny Jonsson, new Vice President of Supply Chain at Coloreel
It feels great that Benny has finally started working with us and I know he will contribute from day one to the positive development of the company with his broad experience and expertise
Mattias Nordin, CEO at Coloreel
Come to Avantex and be the first to witness the beginning of our revolution of the textile industry. There will be live demonstrations of the groundbreaking thread coloring unit that will produce designs never seen before, you don’t want to miss it
Magnus Hellström, VP Sales & Marketing at Coloreel
Avantex is the right place for us to launch our product, the right people are here, and we have a great history with them. We had our world premiere here in 2016 and presented the technology with great results. We then came back in 2017 to show our prototype in action and the market response was enormous. And we are now very excited to return in September 2018 for the product launch of our revolutionary thread coloring unit
Joakim Staberg, Founder & Innovator at Coloreel
It feels great that an innovative company like Coloreel chooses to do the product launch of their thread coloring unit for industrial embroidery machines at Avantex
Barbara Kuntzel, Avantex & Texworld Paris Show Director
This partnership is a high profile project for us; we see much potential in this product and this industry. We believe in Coloreel and their unique technology
Tetsuya Morita, General Manager of Commercial and Industrial Printing Development Division at Ricoh
The partnership with Coloreel further demonstrates our commitment to collaboration and pushing boundaries. Combining our history of driving innovation for over 80 years, our commitment to customer needs and intent on becoming the analog to digital transformation experts in industrial process is enabling us to disrupt this exciting industry
Peter Williams, General Manager of Commercial and Industrial Printing Business Group at Ricoh
It feels amazing that a company like Ricoh, with their dignity and size, chooses to enter this partnership with us. To have Ricoh as our partner gives our product even more credibility, and we are excited to see what this partnership will bring
Mattias Nordin, CEO at Coloreel
It’s very exciting that we together in this cooperation, a tech company and a production company can lead the development of the textile industry in Sweden
Mattias Nordin, CEO at Coloreel
We have extensive experience working on developing and manufacturing technically advanced systems, which has been crucial for Coloreel
Steve Creutz, Managing Director of Scanfil Åtvidaberg AB
We have been working many years with technology development, and Scanfil has a high level of competence in production, purchasing, quality assurance and industrialization. Together we have an efficient organization for producing good products
Mattias Nordin, CEO at Coloreel
I really cherish the environmental benefits that comes along with this innovative thread colouring technology.
Beatrice Fihn
It is a very good idea, a very good application and I think it will have a great future
Dirk Wiese, Parliamentary State Secretary at Germany’s Federal Ministry for Economic Affairs and Energy
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