Simon-Kucher Study Finds Overwhelming Number of American Consumers Struggling to Navigate the Inflationary Economic Environment
New segments are emerging and bank customers are exhibiting the need for more financial guidance and resourcesNEW YORK, February 2, 2023 – Simon-Kucher, a global strategy and marketing consultancy, today released results from its Retail Banking Consumer Sentiments Study examining the state of consumer opinion about the economic environment in the US. Inflation remains high at 6.5% annually, economic growth is slowing, and financial institutions are bracing for a recession.
The Simon-Kucher study found an overwhelming majority (59%) of Americans identifying themselves as feeling