BioGaia starts its own distribution in the UK
Beginning in November 2021, BioGaia will be selling its probiotic products under its own management in the UK market. The decision is part of the company’s overall strategy of increasing B2C sales and sales via its own e-commerce solution. BioGaia will launch its entire product portfolio in the British market.BioGaia’s probiotic products have been available to a limited extent in the UK market for just over eight years, but only through a smaller distributor. As of November 2021, this agreement will be terminated and BioGaia will take over sales. In addition to its own e-commerce, BioGaia’s