Viaplay Group and Talpa Network enter linear TV partnership in the Netherlands
· Talpa Network’s SBS9 channel to rebrand as Viaplay TV from 5 April · Channel to show selected content from Viaplay’s premium sports portfolio · Viaplay TV available through all major Dutch TV distributors Viaplay Group and Dutch media company Talpa Network have agreed a linear TV partnership in the Netherlands. Starting 5 April, Talpa Network’s widely available SBS9 linear TV channel will be rebranded as Viaplay TV, and will show selected content from the Viaplay streaming service’s portfolio of premium sports. Viaplay TV’s first live broadcast will be the second free practice