Coloreel is expanding and brings in Sven Öquist as VP of Sales
Coloreel, with its unique patented technology for digital dyeing of textile thread on-demand, is entering the next phase in the efforts to scale up the company globally. Sven Öquist, with a background from Polestar, has therefore been recruited as the new Vice President Sales.Coloreel, a Swedish textile innovation brand, has developed a pioneering technology that enables high-quality digital dyeing of textile thread on-demand, creating sustainable and vivid fashion details. Coloreel began efforts to scale up the global presence last year, targeting a market valued over SEK 25 billion. At