Hufvudstaden welcomes Prada’s new pop-up concept
At the end of August 2021, Prada is opening a pop-up store in Hufvudstaden’s property at Norrmalmstorg 1 in Bibliotekstan. The new site of approximately 125 square metres will be open for a limited period and offer Prada’s new pop-up concept; Prada Outdoor.Prada Outdoor, a series of pop-up stores and in-store installations dedicated to the emotions conveyed by different settings – Garden, Coast and Mountain– containing a selection of original products recalling each environment. The new Prada Outdoor pop-up store, set to appear at Norrmalmstorg 1, is dedicated to the authenticity of the