Young, innovative Swedish startup finds a partner in Paulig: Mode gains additional strength for product development, internationalisation and growth
Paulig has obtained a majority holding in the Swedish coffee company Mode Cold Brew. With the investment, Paulig strengthens its position in Sweden and expands its product selection with the unique cold brew coffee. Mode Cold Brew coffee, which is completely free of additives and sugar, has been served at events such as the Nobel banquet after-party, and its owners include the musician Avicii.Paulig is keen to be at the forefront of food industry development and learn from startup companies. Partnerships are a part of Paulig’s strategy, which enables the more than 140-year-old family-owned