Probi partners with Bower to encourage increased recycling among consumers
Probi AB aims to improve its sustainability efforts, including reducing its carbon footprint in the world. In accordance with the UN's global goal 12 "Sustainable production and consumption", Probi AB has now started a collaboration with Bower to inspire the company's consumers to increase recycling.Bower offers a mobile application that rewards the recycling of consumer packaging at regular recycling stations. The app allows consumers to earn points for recycling packaging, and users earn more points by recycling products from the brands affiliated with Bower. The points can then be