Tradedoubler acquires Metapic
Metapic started as an idea to make affiliate more accessible, visual and fair for bloggers. The company provides a popular platform for product recommendations within premium lifestyle media. The platform has attracted 20,000 users with a reach in excess of 2 million unique visitors per week in Sweden, Norway and Denmark. “We are very happy to strategically strengthen our already strong position within influencer publishing through the acquisition of Metapic. We see a heightened interest for influencers from our advertisers. The acquisition enables us to better serve that need together.