B2B Businesses Won’t Survive 2019 without Adopting AI
In a new in-depth guide published by Market Inspector, it is revealed that companies will lose 65% of business buyers if customer interaction is not personalised. But, if companies implement AI, their automation strategy will be more human, and deliver relevant messages to meet customer’s needs.Artificial Intelligence (AI) technology is growing fast, with AI market revenue expecting to reach £69.25 billion by 2025. And, with its powerful capability to imitate the human mind, AI has been integrated in marketing automation as well, as an attempt to maximise engagement and offer dynamic, one-