New Nordic study reveals that established companies advance digital transformation more than digital natives
Industry change in the Nordics is not primarily fueled by digitally native companies that disrupt the market overnight, but by established industry players transforming their existing businesses. Disruption increasingly comes from companies that already have a strong market position, an existing customer base, a thriving partner ecosystem, and high brand awareness. These are among the key findings of the new study Towards a data-driven future, conducted by IDC on behalf of Tieto. “Disruptive initiatives from established organizations are often less apparent. However, the impact is at